Cossette provides update on its shareholder rights plan

    KOS (TSX)

    QUEBEC CITY, Aug. 12 /CNW Telbec/ - Cossette Inc. ("Cossette" or the
"Company") has been notified by the Toronto Stock Exchange (the "TSX") that
pursuant to TSX policies, consideration of acceptance of Cossette's
shareholder rights plan ("Rights Plan") will be automatically deferred until
such time as the TSX is informed that the Ontario Securities Commission will
not intervene pursuant to National Policy 62-202 Take-Over Bids - Defensive
Tactics. In accordance with its policies, the TSX defers acceptance of
shareholders rights plans when a take-over bid has been made or is
contemplated or it is apparent that the issuer has no intention of submitting
the Rights Plan to securityholders for ratification within the prescribed
six-month period (as it is a short-term Rights Plan). As a matter of corporate
law, the TSX's policies do not affect the validity of the Rights Plan or the
rights issued thereunder and the Company's Rights Plan remains in full effect
notwithstanding the TSX policies of deferring its review. As previously
announced, the Rights Plan will not prevent an offer made to all shareholders
for all of their shares and is designed to prevent a creeping takeover of the
Company and preserve its ability to obtain the best value for all
shareholders. The Rights Plan will also provide the share ownership stability
to protect the opportunity for all shareholders to participate in any future
transaction involving the Company.

    Cossette Inc. offers a full range of leading-edge communication services
to clients of all sizes, including some of the most prestigious brands in the
world. A customer-driven organization built around highly specialized business
units, Cossette also offers Convergent Communications(TM), a unique working
method that brings added value to the client by integrating various services
offered by the Group, including strategic planning and research, advertising,
media buying and channel planning, sales promotion, direct response, database
and direct marketing, customer relationship management, interactive marketing
and technology solutions, public relations, organizational communication and
change management, sponsorship and alliance marketing, branding and design,
ethnic marketing, business-to-business communications (B2B practices) and
print and video production. Cossette has approximately 1,485 employees and
offices in Quebec City, Montreal, Toronto, Vancouver, Halifax, New York,
Irvine, Los Angeles, London and Shanghai.

For further information:

For further information: Financial Analysts only: Martin Faucher,
Vice-President and Chief Financial Officer, (418) 521-3784; Investors: Francis
Trudeau, Director, Acquisitions and Investor Relations, (514) 282-4633;
Medias: Sylvie Isabelle, Optimum Public Relations, (418) 521-3184; Source:
Cossette Inc.,

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