Cossette announces departure of Monic Houde

    KOS (TSX)

    QUEBEC CITY, Aug. 24 /CNW Telbec/ - Cossette's Chairman of the Board,
Chief Executive Officer and President, Claude Lessard, announced today that he
has received the resignation of Ms. Monic Houde, member of Cossette's Board of
Directors and Chairman of the Human Resources and Corporate Governance
    Ms. Houde was appointed Chairman of Cossette's Human Resources and
Corporate Governance Committee on May 1, 2007 and was a member of the Board
since November 11, 2005.
    "Strictly important personal reasons explain my decision to leave," said
Ms. Houde. "I support without reservation all the decisions made by the Board
of Directors to date in relation to the proposal to acquire Cossette. I have
full confidence in the current management team and that the Board will fully
evaluate all strategic options for Cossette for the benefit of all
shareholders", she concluded.
    "We are very grateful for Ms. Houde's contribution to Cossette during
these past years and wish her all the best for the future," declared Claude

    Update on Shareholder Rights Plan

    The Autorité des marchés financiers has confirmed its juridiction in
connection with the implementation of the shareholder rights plan of the
Company, as it is customary for a Quebec-based reporting issuer.

    Cossette Inc. offers a full range of leading-edge communication services
to clients of all sizes, including some of the most prestigious brands in the
world. A customer-driven organization built around highly specialized business
units, Cossette also offers Convergent Communications(TM), a unique working
method that brings added value to the client by integrating various services
offered by the Group, including strategic planning and research, advertising,
media buying and channel planning, sales promotion, direct response, database
and direct marketing, customer relationship management, interactive marketing
and technology solutions, public relations, organizational communication and
change management, sponsorship and alliance marketing, branding and design,
ethnic marketing, business-to-business communications (B2B practices) and
print and video production. Cossette has approximately 1,485 employees and
offices in Quebec City, Montreal, Toronto, Vancouver, Halifax, New York,
Irvine, Los Angeles, London and Shanghai.

    Cautionary note and forward-looking statements - This press release is
not an offer of securities for sale. It may contain forward-looking statements
concerning the Company's business, operations and strategies, including
forward-looking statements within the meaning of section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934 in the
United States. The Company cautions that, by their nature, forward-looking
statements involve risks and uncertainties and the Company's actual results
may differ materially from those expressed or implied in such statements, due
to a variety of factors including downturns in general economic conditions and
resulting changes in client business and marketing strategies, consolidation
and globalisation of client brand strategies, the highly competitive nature of
the communications industry, the greater resources available to much larger
global agencies, low entry barriers for new competitors, dependence upon a
limited number of clients contributing a significant percentage of income,
inability to acquire new clients or new assignments from existing clients due
to client policies prohibiting performance of similar services for competing
products or companies, our ability to successfully integrate our acquired and
to-be-acquired businesses and the retention of key management, creative and
technical personnel. Reference should be made to the annual Management's
Discussion and Analysis for an in-depth description of major risk factors.

For further information:

For further information: Financial Analysts only: Martin Faucher,
Vice-President and Chief Financial Officer, (418) 521-3784; Investors: Francis
Trudeau, Director, Acquisitions and Investor Relations, (514) 282-4633;
Medias: Sylvie Isabelle, Optimum Public Relations, (418) 521-3184; Source:
Cossette Inc.,

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