Corporate Communication Leaders Gather in New York for Annual Research & Measurement Conference

    Experts from Pfizer, Deloitte and Cision Headline Sixth Annual Forum

    CHICAGO, Oct. 11 /CNW/ -- The 2007 Research and Measurement Conference,
"Practical Approaches to Generating and Demonstrating Communication ROI,"
presented by the International Association of Business Communicators (IABC)
and Cision, will be held 14-16 November in New York City. The program is
designed for senior-level public relations, marketing and communication
    (Logo: )
    "Communication professionals are constantly under pressure to demonstrate
the ROI of their efforts to clients and management. Traditional measures of
positive media coverage are essential, but no longer sufficient," says Julie
Freeman, ABC, APR, president of IABC. "This conference offers attendees
insights and practical techniques to help them link PR outputs to business
outcomes in their organizations."
    "Jointly with IABC, Cision is pleased to bring together again industry
thought-leaders and senior practitioners in this unique forum, which will
explore how to demonstrate the value of public relations and communications
through measurement," stated Steve Newman, Cision CEO, North America.
    The sixth annual conference provides communication managers and
executives with best practices and practical measurement principles to
position their programs strategically and demonstrate value to the
organization's bottom line.

    Highlights of the conference include sessions led by:

    Wednesday, 14 November
     -- Pre-Conference Workshop, Wayne Bullock and Norman Clements, Cision

    Thursday, 15 November
     -- Peter Verrengia, CCW
     -- Angela Sinickas, Sinickas Communications, Inc.
     -- Diane Gayeski, Ph.D., Ithaca College
     -- Vincent Hulbert and Rae Logsdon, Deloitte
     -- David Kistle, Padilla Speer Beardsley
     -- K.C. Brown, Vice President Cision
     -- Leslie Gaines-Ross Ed.D., Weber Shandwick
     -- Jeffrey R. Dafler, The Timken Company
     -- Paul Sanchez, ABC, APR, Mercer

    Friday, 16 November
     -- Charles Pinney, The Carroll School of Management, Boston College
     -- Steve Rubel, Edelman Public Relations
     -- Reg Rowe, APR, Weber Shandwick
     -- Kelly Schulz, New Orleans Metro Convention & Visitors Bureau
     -- Raymond Kerins, Pfizer
    About the conference:
    The conference will take place at the Hilton New York Hotel in New York
City.  The conference program and registration are online at
    Conference fees include a reception on 15 November, continental breakfast
sessions and two luncheons featuring leading communication experts,
prestigious speakers and interactive seminars with peers.
    About the International Association of Business Communicators:
    The International Association of Business Communicators (IABC) enables a
global network of communicators working in diverse industries and disciplines
to identify, share and apply the world's most effective communication
practices. Established in 1970, IABC serves 15,000 members in over 70
countries, 100 chapters and 10,000 organizations. For more information, visit
    About Cision AB:
    Cision AB ( is a global industry leader in business and
communication intelligence. The firm provides media research, distribution,
monitoring and communication evaluation, as well as target group
identification and distribution of information for PR and IR purposes. Cision
AB has annual revenue of SEK 1.9 billion, and has around 2,700 employees in
Canada, China, Denmark, Finland, Germany, Hong Kong, the Netherlands, Norway,
Portugal, Singapore, Sweden, Lithuania, United Kingdom, and the United States.

For further information:

For further information: Mary Durkin, Vice President, Communications of 
Cision North America, +1-212-812-3460,; or Chris 
Grossgart, Sr. Vice President, Education of IABC, +1-415-544-4716, Web Site:                        

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