MEXICO CITY, June 18 /CNW/ -- Grupo Modelo, the leading company in Mexico
in beer production, distribution and marketing, announced that its Corona
Extra brand was picked by Facebook users as their favorite beer.
Corona was selected in a Facebook "Pick Five" survey where users
worldwide choose their favorite five things based on different topics. The
Favorite Beers survey collected the opinions of 2.5 million people on
Facebook, according to PC World.
"Having our brand on the top of a list in an unsolicited survey is
definitely proof of the great success of Corona Extra and of the unique brand
imagery that distinguishes our brand all over the world," said Jose Pares,
Chief Sales and Marketing Officer at Grupo Modelo, the maker of Corona Extra.
Grupo Modelo is currently present in 159 countries not only through its
flagship Corona Extra but also with its other export brands: Modelo Especial,
Corona Light, Pacifico and Negra Modelo.
"Surveys such as this," continued Pares, "allow consumers to connect with
the brand on their own terms, and we are thrilled that consumers all over the
world have selected us as their favorite beer."
In terms of world consumer preferences all over the world, Corona came in
before Heineken, Guinness, Stella Artois and Budweiser. Other winners in the
Pick Five survey were the television program Friends, the New York Yankees
baseball team, Pink Floyd's album Dark Side of the Moon, and the 2009 Aston
Grupo Modelo, founded in 1925, is the leader in Mexico in beer
production, distribution and marketing, with 63.0% of the total (domestic and
export) market share, as of December 31, 2008. It has seven brewing plants in
Mexico, with a total annual installed capacity of 60 million hectoliters.
Currently, it brews and distributes 12 brands, including Corona Extra, the
number one Mexican beer sold in the world, Modelo Especial, Victoria, Pacifico
and Negra Modelo. It exports five brands and is present in 159 countries. It
is the importer of Anheuser-Busch InBev's products in Mexico, including
Budweiser, Bud Light and O'Doul's. It also imports the Chinese Tsingtao brand
and the Danish beer Carlsberg. Grupo Modelo trades in the Mexican Stock
Exchange since 1994 with the ticker symbol GMODELOC. It also quotes as an ADR
under the ticker GPMCY in the OTC markets and in Latibex in Spain as XGMD.
For further information:
For further information: Alvaro Zarza de la Rosa, +2266-0000 x 4740, or
firstname.lastname@example.org, or Jennifer Shelley, +2266-0000 x 6321, or
email@example.com, both of Grupo Modelo