CoolBrands plans to deregister with the SEC

    MARKHAM, ON, Oct. 25 /CNW/ - CoolBrands International Inc. (TSX: COB.A)
(the "Company") today announced it plans to make a filing with the Securities
and Exchange Commission ("SEC") on or about October 29, 2007 in order to
terminate its obligations under the United States Securities Exchange Act of
1934 and deregister its securities with the SEC.
    CoolBrands' decision to deregister its securities, pursuant to recently
enacted SEC rules for foreign companies, was made as a result of minimal
trading of its common shares in the United States during the past year and its
desire to eliminate the burden on the Company of reporting under SEC
    CoolBrands will remain a reporting issuer and be subject to applicable
securities laws in various provinces in Canada, and will continue to be
regulated by the Canadian securities regulatory authorities. CoolBrands'
common shares will continue to be listed on The Toronto Stock Exchange.

    Forward Looking Statements

    This press release includes certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995 regarding,
among other things, statements relating to goals, plans and projections
regarding CoolBrands' financial position and business strategy. These
statements may be identified by the fact that they use such words as
"anticipate", "estimate", "expect", "intend", "plan", "believe" and other
words and terms of similar meaning in connection with any discussion of future
operating or financial performance. Such forward-looking statements are based
on current expectations and involve inherent risks and uncertainties,
including factors that could delay, divert or change any of them, and could
cause actual outcomes and results to differ materially from current
expectations. These factors include, among other things, market factors, the
ability of CoolBrands to effectively manage the risks inherent with
divestitures, mergers and acquisitions, currency risk exposure, existing and
potential litigation involving the Company, the performance of management,
including management's ability to implement its plans as contemplated,
CoolBrands' relationship with its customers, licensees and licensors,
governmental regulations and legislation. CoolBrands undertakes no obligation
to publicly update any forward-looking statement, whether as a result of new
information, future events or otherwise.

    %SEDAR: 00003887E

For further information:

For further information: Carla Aedo, Telephone: (905) 479-9249

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