, the 100% New Dr. Siegal's COOKIE DIET Web Site, Debuts with Weight Loss Calculators and Worldwide Shipping

, the New Version of the Official Dr. Siegal's COOKIE DIET
    Web Site, Features Weight Loss Goal Calculators, Worldwide Shipping,
    Customer Rewards Program, and Discount Pricing

    MCLEAN, Va., Jan. 5 /CNW/ -- Dr. Siegal's Direct Nutritionals, LLC, the
exclusive worldwide distributor of the 34 year old Dr. Siegal's COOKIE DIET(R)
brand weight loss system and hunger-controlling diet cookies and diet shake
mixes, today announced that it has launched a completely redesigned version of
its web site with many new features and the shorter domain name
( ). Since its launch in May 2007, the official Dr.
Siegal's COOKIE DIET(R) web site's address had been The
60,000-plus users of the previous web site can log into the new one using
their existing user name and password.
    "While imitators have sprung up offering knockoff products, the world
knows that Dr. Siegal's Cookie Diet is the original cookie diet, the real
McCoy. is therefore the ideal choice of names for the exclusive
online source of the genuine Dr. Siegal's Cookie Diet products which have
helped more than 500,000 people since 1975," said Matthew Siegal, President
and CEO of Dr. Siegal's Direct Nutritionals, LLC.
    Among the features debuting on is a Resources section that
includes Dr. Siegal's(R) Weight Loss Goal Calculators, a new proprietary
software suite personally designed by Dr. Sanford Siegal.  The calculators
remove the uncertainty inherent in most diets by helping the user set and
reach a realistic goal weight by a specific date.
    "So many of my patients come to me with a specific goal in mind and it
usually has to do with looking good for an upcoming event like a wedding,
cruise, or reunion," said Dr. Siegal. "So I developed weight loss calculators
that use my proprietary algorithms to estimate -- based on the dieter's own
calorie burn rate -- how many calories she would have to consume each day in
order to reach her desired weight by the date of her big occasion."
    Dr. Siegal added that his calculators contain safeguards to ensure that
they don't return unrealistic or unhealthy results.
    "The last thing an overweight person needs is another diet failure. If
your goal is unrealistic my calculators will tell you so," added Dr. Siegal.
    Other features of the Resources section include a step-by-step overview
of a 1,000 daily calorie version of the Dr. Siegal's COOKIE DIET(R) Weight
Loss Program; recipes for dinners that are compatible with the program; and
general nutritional guidelines. also offers an enhanced version of the company's online
customer rewards program which gives discounts to customers who refer new
ones. A major enhancement now rewards the referring friend with a $10 discount
code every time a referred friend places an order on If, for
example, a customer refers ten friends who each order once a month, that
customer will receive discounts of $100 per month.
    Dr. Siegal's COOKIE DIET(R) was developed more than 30 years ago by
renowned physician, author and weight loss expert Sanford Siegal, D.O., M.D.,
to control his patients' hunger and help them stick to the low calorie diet he
favors. It features cookies, shake mixes, and soup that contain his
proprietary amino acid mixture that results from the blending of various
protein food substances.
    Dr. Siegal conceived the idea of a cookie-based diet in the early 1970's
while researching his book on natural food substances that control hunger
without drugs. In 1975, after several years of experimentation, he perfected
his secret recipe and baked it into a cookie. Acceptance by his patients was
immediate and soon Dr. Siegal's COOKIE DIET(R) was the exclusive approach to
weight loss at Siegal Medical Group, Dr. Siegal's South Florida medical
practice. Dr. Siegal personally mixes every batch of his secret protein blend
with his own hands in his private bakery in Miami. More than 200 other doctors
have used the products in their own practices.
    For the general public Dr. Siegal advocates a diet of about 1,000
calories per day provided that the dieter is monitored by his or her doctor.
On 1,000 calories a day, he says, the typical adult will lose ten pounds or
more per month. Based on his own experience with more than a half million
patients he insists that medically-supervised low calorie diets are safe and
that results are better.
    "I'm convinced that those who diet under medical supervision have better
success rates," said Dr. Siegal. "Those who go on weight loss diets without
doctor supervision cheat themselves."
    Dr. Siegal's COOKIE DIET(R) hunger-controlling foods and nutritional
supplements are available online at ; by phone 24/7
at 877-377-4342 toll-free; and from select doctors, drug stores and retailers.
They're also available at company-owned kiosks in Paradise Valley Mall and
Chandler Fashion Center in Phoenix, AZ; Town Center Mall in Boca Raton, FL;
Dadeland Mall in Miami, FL; The Galleria Mall in Ft. Lauderdale, FL; and
Cherry Hill Mall in the Philadelphia suburb of Cherry Hill, NJ. A Dr. Siegal's
COOKIE DIET(R) store will open in Beverly Hills on January 15, 2009.

For further information:

For further information: Media Relations, Dr. Siegal's COOKIE DIET(R)
(, North America: +1-877-377-4342, Worldwide: 001
703-677-8068 Web Site:              

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