New technology means convenience stores can more quickly, easily and
accurately check for age when selling lottery tickets, beer and tobacco
MONTREAL, May 20 /CNW/ - The Canadian Convenience Stores Association's
'We Expect ID' program applauded the investment Loto-Québec to introduce
lottery terminal age scanners to allow clerks to more accurately check ID.
The 'We Expect ID' age verification program uses ID scanners like those
installed by Loto-Québec to ensure customers are over the age of majority, 18,
for purchasing lottery tickets, but more importantly it will also make it much
easier for clerks to ensure customers buying products like beer, wine and
tobacco. 'We Expect ID' member stores perform as many as 210,000 age checks
Two new tools from Loto-Québec for retailers (members of We Expect ID),
will permit them to verify customers are of the legal age of majority:
Driver's Licence Scanner - The lottery terminal's card reader will scan
the bar code of a consumer's driver's license. The retailer will then be
immediately notified of the result via a pop-up window which will
indicate either a red code should a customer be under 18 years of age or
a green code for those 18 years and older.
18+ Age Calculation Tool - For IDs that can't be scanned, such as
passports or health insurance cards, the terminal also includes a quick
age calculation tool to check whether a customer is of age.
"This is great news from Loto-Québec. We applaud them for taking action
to help retailers keep age-restricted products out of the hands of minors,"
said Steve Tennant, National Director of We Expect ID. "Thousands of
convenience stores in the 'We Expect ID' program have this ID scanning
capability and it has made a huge difference in eliminating errors when
checking the age of customers. A simple scan is now all it takes to make sure
the tickets, beer, wine and other age restricted products convenience stores
sell only end up in the hands of adults."
Michel Bernard Vice-President Operations, Eastern Canada, Couche-Tard,
added: "We are very happy with the initiatives by Loto-Québec to support
retailers and their employees in controlling the sale of age-restricted
products. The responsibility for the sale of age restricted products belongs
to all the stakeholders in the industry, and Loto-Québec's backing will also
ensure the 'We Expect ID' program is accessible to all convenience stores in
The 'We Expect ID' program has been reviewed by independent privacy
experts and poses no concern when it comes to the protection of personal
information. ID scans read only the person's age information and no personal
information is recorded or retained.
Launched in 2007, the 'We Expect ID' Program is the CCSA's tough age
verification program to control the sale of age restricted products. Now in
over 15,000 stores, the program takes a zero-tolerance approach to keeping
restricted products away from youth. With this system, anyone that appears
under the age of 25 who intends to purchase a restricted product must present
their driver's license and have it swiped as proof of age. 'We Expect ID' is
already in Ontario and now rolling out in Québec and in the early stages of
implementation in Eastern and Western Canada.
For further information:
For further information: Media Inquiries: John Perenack,
Perenack@primestrat.com (quick response), (416) 238-2576