Consumers in Asian and Latin American markets most interested in viewing
news and sports on their mobile phones
SUNNYVALE, Calif., Aug. 20 /CNW/ -- Telegent Systems, the company that
makes television mobile with its high-performance single-chip mobile TV
solutions, today released the results of a global survey conducted to assess
consumer interest in watching the 2008 Beijing Games on mobile handsets around
the world. Conducted in nine countries, including China, Brazil, Germany,
India, Mexico, Russia, Thailand, the United Kingdom, and the United States,
the survey found the strongest interest in mobile access to Beijing games TV
broadcasts in emerging handset markets, with a preference for live news and
sports content rather than made-for-mobile clips.
Preference for free, live content
Of consumers interested in mobile TV, 72% of consumers were very likely
or likely to watch mobile TV if they are able to receive free, local
broadcasts on their handset, compared to 40% who were receptive to
subscription services. Respondents preferred live, local broadcast coverage to
made-for-mobile clips, although approximately one-third expressed interest in
both. The most popular programs with viewers with prior mobile TV experience
were news at 60% and sports at 33%.
Emerging markets reported strongest interest in mobile access to Beijing
More than 80% of consumers in the emerging handset markets covered in the
survey were interested in watching mobile TV. Of those interested in watching
mobile TV, more than 80% of consumers in China, Thailand and India were
interested in watching the summer games on their handsets, followed by Brazil
at 77% and Mexico at 67%.
Summer games interest increases number of expected viewing locations
Consumers interested in watching the Beijing games reported a wider
variety of expected use cases for mobile viewing than those not interested in
the summer sporting events. For both groups, watching mobile TV while in a
car, train, bus or taxi as well as to fill time while waiting were important
use cases. Those interested in the games reported increased interest in also
watching mobile TV at home, during breaks at work, to check in on news and
sports scores while away from home, and to view 'unmissable programs.' Use
cases at home included the ability to watch TV when the primary television was
in use, without disturbing others, and to move freely from room to room.
Prior mobile TV experience increases number of expected viewing locations
Consumers with previous experience with mobile TV similarly reported a
wider variety of expected viewing circumstances than those without mobile TV
experience. For both groups, watching mobile TV while in a car, train, bus or
taxi, to check in on news or sports scores, and to fill time while waiting
were important use cases. Those with mobile TV experience also showed
increased interest in use cases at home and during breaks at work.
The global survey was conducted with more than 1200 respondents by sample
solutions provider Survey Sampling International.
About Telegent Systems
Telegent Systems is a leading fabless CMOS semiconductor company
providing high performance, single-chip solutions enabling free-to-air and
subscription mobile TV in mobile handsets, portable devices and consumer
electronics. Telegent's solutions make television mobile, delivering both
analog and digital broadcast reception with unparalleled sensitivity and
picture quality in mobile environments, ultra-low power consumption and the
highest integration simplifying mobile device design and manufacture. For
more information, visit http://www.telegent.com.
For further information:
For further information: Asia, Mark Leeper, (+852)2122-9000,
firstname.lastname@example.org; or EMEA, Julie Walsh, (+44)20-7434-5554,
email@example.com; or LATAM, Sandra Sinicco, Casa PR,
firstname.lastname@example.org, +55 11-3078-7300, all for Telegent Systems Web Site: