Consumer Confidence rises on strength of future expectations: Survey

    TORONTO, Sept. 18 /CNW/ - Canadians entered the first week of the federal
election campaign with a sense of hope for the economy as the latest results
from TNS Canadian Facts' Consumer Confidence Index point to a rise in
confidence in September. The overall Consumer Confidence Index now stands at
99.6, up from 98.3 in August, and 96.5 in July.
    "Although rising confidence over two consecutive months is welcome news,
it is largely a reflection of Canadians' improved expectations for the future,
rather than positive assessments of how things are going right now," said
Richard Jenkins, vice-president of TNS Canadian Facts and director of the
marketing research firm's monthly tracking study.
    The Present Situation Index, which captures evaluations of the overall
state of the economy and the employment situation, stands at 106.9, which is
down from 108.3 in August, and suggests that Canadians remain concerned about
the current performance of the economy.
    The Expectations Index, which measures consumers' estimation of the
economy, household income and employment in the next six months, is the main
driver of positive sentiment when it comes to the economy. The index now
stands at 96.3, which is up considerably from 93.2 last month.
    The Buy Index, which gauges the degree to which people think the current
period is a good time to make major purchases, also rose quite significantly.
The index now sits at 93.0, up from 90.0 recorded in August.
    "With further bad news about the financial sector in the U.S. hitting the
press after we completed our survey, we should expect consumers to rethink
their enthusiasm for the future," added Jenkins.
    Consumer Confidence Index tracks Canadians' attitudes about the economy
each month and is part of a global study conducted by TNS in 18 countries.
Three indices are produced each month to show how confidence in the economy is
changing: Present Situation Index; an Expectations Index; and a Buy Index. The
Canadian fieldwork is conducted using the firm's national bi-weekly telephone
omnibus service, TNS Express Telephone. A total of 1,015 nationally
representative Canadian adults were interviewed between September 8 and 12,
2008. For a survey sample this size, the margin of sampling error is plus or
minus 3.1 percentage points, 19 times out of 20.
    TNS Canadian Facts ( is one of Canada's most prestigious
full-service marketing, opinion and social research organizations.

    About TNS

    TNS is a global market information and insight group.
    Its strategic goal is to be recognized as the global leader in delivering
value-added information and insights that help its clients make more effective
business decisions.
    TNS delivers innovative thinking and excellent service across a network
of 80 countries. Working in partnership with clients, TNS provides
high-quality information, analysis and insight that improve understanding of
consumer behaviour.
    TNS is the world's leading provider of customized services, combining
sector knowledge with expertise in the areas of Product Development &
Innovation, Brand & Communications, Stakeholder Management, Retail & Shopper.
TNS is a major supplier of consumer panel, media intelligence and audience
measurement services.

    TNS is the sixth sense of business(TM).

For further information:

For further information: Media Contacts: Richard W. Jenkins, Vice
President, Corporate Director, Public Opinion Research, Tel: (613) 230-4408
x101, e-mail:; David Stark, Vice President,
Public Affairs, Tel: (416) 924-5751 x238, e-mail:

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