Consilient Wins Top Mobile Innovation Award in Asia

             Consilient Push(TM) - World's First Completely Free
       Mobile Email Service - Named Overall Asia Mobile Innovation Winner by
                               GSM Association

    MACAU, China and ST. JOHN'S, Nov. 15 /CNW/ - Consilient today announced
that it has taken home top honors as the overall winner for the Asia Mobile
Innovation Award. The prestigious award was presented yesterday by the GSM
Association (GSMA) at its Mobile Asia Congress in Macau, China.
    The Mobile Innovation Awards showcase leadership and diversity for mobile
content, products and services that are commercially available in at least one
Asian market. The awards are open to operators, vendors and other members of
the mobile value chain. Selected from hundreds of entries by independent
analysts, journalists and industry experts, Consilient's Push(TM) messaging
software was named the overall winner for the Asia Mobile Innovation Award
after winning in the "Most Innovative Consumer Application or Service"
    "This year's Asia Mobile Innovation Awards recognize the sheer pace of
progress that's being made right across the region's mobile communication
market," said Bill Gajda, CCO of the GSM Association. "Our congratulations to
Consillient, which faced some tough competition from many young and hungry
companies pitching a terrific span of product, technology and application
innovations for Asia's vibrant mobile space."
    Consilient's service is re-branded as MobileM@il by SingTel in Singapore
and is a completely free mobile email service (no data charges, no
subscription fees). Consilient's mobile advertising server, adSpotz(TM),
enables carriers to deliver a free mobile email service to consumers by
embedding smart text, banner and video ads from advertisers in the mobile

    Connecting Mobile Operators, Consumers and Brand Advertisers

    "It is fitting that Consilient won the top Asian Mobile Innovation Award
as our offering is the first of its kind that enables people to get free
mobile services on their phones through brand advertising," said Trevor Adey,
CEO of Consilient. "Our approach and advanced mobile marketing platform has
introduced a brand new business model for operators and advertisers. With this
success under our belt, we will continue to partner with more mobile operators
and market brands around the globe to bring free mobile applications, data and
advertising to the world's 2.5 billion mobile phone users."
    Consilient's mobile messaging software for operators has a unique,
built-in advertising capability which enables advertisers to fully fund the
mobile email service. In exchange for completely free mobile email, customers
receive targeted and interactive ads that enhance, rather than hinder a user's
email experience. Advertisers for SingTel's service include, KFC, Pizza Hut,
GlaxoSmithKline and Sony Ericsson.
    "Southeast Asia, is leading the adoption of disruptive technologies like
advertising-funded mobile messaging. Since our launch with SingTel, we have
also introduced the service to Indonesia's Telkomsel and Thailand's AIS
subscribers," continued Adey.

    For more information, go to

    About Consilient(R)

    Consilient is a software developer whose customers include SingTel, AIS
and Telkomsel. Consilient's mobile messaging and advertising solutions give
operators the flexibility to offer mobile messaging as a completely free
application funded by advertising or as a paid service. Consilient was founded
in 2000 and has offices in North America and Asia.

For further information:

For further information: Media: Consilient - North America & Europe:
Libby Carew, (709) 757-3425, mobile: (709) 749-4556,; Consilient - Asia Pacific: Yu Poh Leng, 65-6390
3337, mobile: 65-9751 7037,

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