comScore Introduces Ad Metrix Service in Canada to Provide Competitive Intelligence on Online Display Advertising Campaigns

    comScore Enhances its Advertising Intelligence Suite of Products in Canada

    TORONTO, Aug. 11 /CNW/ -- comScore, Inc. (Nasdaq:   SCOR), a leader in
measuring the digital world, today announced the introduction of comScore Ad
Metrix in Canada, a breakthrough service in digital media campaign planning
and buying that provides comprehensive insights into where display ads are
viewed online and the demographic composition of the audiences reached. The
service captures multiple varieties of display advertising, including static
banners, rich media and video ads.


    Ad Metrix includes several modules that provide actionable data and
supply valuable insights into the online advertising market:

    --  Ad Metrix Publisher provides competitive insights into where marketers
        are spending their ad dollars online and what share of the market each
        publisher captures
    --  Ad Metrix Advertiser provides information at  the advertiser and
        product level to provide intelligence on which publisher sites
        individual advertisers are utilizing for their campaigns as well as
        actual creative used

    --  Ad Metrix Demographics provides insights into the demographics of
        Internet users who are exposed to advertising, providing person-level
        intelligence on the placement and reach of ads

    "comScore Ad Metrix provides the Canadian market with the most
comprehensive online advertising measurement service that accurately accounts
for the number of online display ads viewed and links those views to actual
Internet users, offering vital competitive intelligence for digital ad
campaigns," said Brent Bernie, president of comScore Media Metrix, comScore
Canada. "The introduction of Ad Metrix - along with comScore's existing
services Brand Metrix and Campaign Metrix - completes the trifecta of online
ad effectiveness solutions in Canada and empowers the media planning community
with all the tools necessary for top-to-bottom digital campaign planning and

    comScore Ad Metrix provides an array of online display ad metrics and
capabilities, including:

    --  Total display ad impressions
    --  Share of ad impressions by site content category
    --  Ad clutter
    --  Advertising-exposed unique visitors
    --  Reach and frequency
    --  GRPs
    --  Publisher-level demographics

    --  View of the actual creative used

    comScore Ad Metrix Canada reporting will be available in September with
August 2009 data. Campaign Metrix, which allows for person-level measurement
of online campaigns, and Brand Metrix, which provides a comprehensive view of
an online ad campaign's branding effectiveness, are both available now.

    For more information on comScore Ad Metrix in Canada or other advertising
intelligence products, please contact us at:

    About comScore
    comScore, Inc. (NASDAQ:   SCOR) is a global leader in measuring the digital
world and preferred source of digital marketing intelligence. For more
information, please visit

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For further information:

For further information: Sarah Radwanick of comScore, Inc.,
+1-312-775-6538, Web Site:

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