New Application Tackles Challenge of Content Navigation While Reducing
Time to Market for New Media Services
ORLANDO, FLA., March 26 /CNW/ - Continuing to improve the mobile user's
multimedia experience, PacketVideo is debuting the PacketVideo Experience, a
comprehensive, personalized media application that unifies a mobile operator's
services. The application is one of several software demonstrations the
company is showing in its booth here this week at the 2007 Cellular
Telecommunications Industry Association show.
Users Reach the Content They Want
The PacketVideo Experience combines the features of a traditional media
player with personalized content based upon a user's favorite artists,
programs, channels or events. The resulting blend of discovering, organizing,
purchasing and playing the most up-to-date and relevant content is a
breakthrough for the mobile multimedia industry, the company reports.
The application is built from the ground up to integrate multiple
operator media services into a single unified view that places the user and
user's interests in the center of it all.
Modular Approach Enables Temporary Services, Decreases Time to Market
On the back end, the PacketVideo Experience supports a modular web
services architecture, allowing multiple media services to be easily
integrated or removed, accelerating time to market. This approach also
facilitates the implementation of temporary services and promotions related to
a one-time sporting event or a short-term TV series.
The PacketVideo Experience client supports standard web services
interface and has behind it PacketVideo's universal client technology that
supports virtually any combination of operating system, codec and digital
rights management -- or DRM -- systems. The PacketVideo solution will also
support a wide variety of handsets with native or Java implementations.
PacketVideo Experience supports existing media services including music
on demand with full-track download and subscription content, personalized
streaming radio, Internet radio, live TV, video on demand, ringtones and
ring-back tones, with integrated merchandising and promotion opportunities
"We want to help our operator customers increase revenue," said
PacketVideo Chief Executive Officer James C. Brailean, Ph.D. "Ease of use is
an increasingly important factor in end-users' service loyalty. PacketVideo
Experience makes content discovery easy, individualized and fun."
The PacketVideo experience also offers the flexibility to work directly
with content service providers to create a more compelling experience.
PacketVideo, founded in San Diego in 1998, has a long history of
supporting mobile operator innovations with high-performance and award winning
multimedia software embedded on the mobile client, and powers such services as
Verizon Wireless V CAST Music and Video services, Orange's OrangeWorld and NTT
DoCoMo's 3G FOMA service.
About PacketVideo: For nearly a decade, PacketVideo, a subsidiary of
NextWave Wireless Inc. (NASDAQ: WAVE), has been the software innovator helping
mobile carriers and mobile device manufacturers bring dazzling -- and
profitable -- new multimedia features and services to their end-users. With
more than 250 design wins and 100+ million PacketVideo-powered units deployed
around the world, PacketVideo has the deepest, broadest and most respected
multimedia software expertise in the industry. Founded in 1998, PacketVideo is
headquartered in San Diego, California with regional offices in the U.S.,
Japan, Europe and India.
Note Regarding Forward-Looking Statements: This press release contains
"forward-looking statements" for purposes of the Private Securities Litigation
Reform Act of 1995 that involve risks and uncertainties. There can be no
assurances that forward-looking statements will be achieved, and actual events
or results could differ materially from the events or results predicted or
from any other forward-looking statements made by, or on behalf of,
PacketVideo, and should not be considered as an indication of future events or
results. Important factors that could cause actual events or results to differ
materially include: our ability to develop and commercialize new products and
services; our ability to enter into and maintain customer relationships;
changes in capital requirements; and other risks described in filings of our
parent company, NextWave Wireless Inc. (NASDAQ: WAVE) with the Securities and
Exchange Commission. These risks and uncertainties, as well as others, are
discussed in greater detail in the filings of NextWave Wireless Inc. with the
Securities and Exchange Commission. All such documents are available through
the SEC's website at www.sec.gov. PacketVideo and NextWave Wireless Inc. make
no commitment to revise or update any forward-looking statements in order to
reflect changes in events or circumstances after the date any such statement
is made, except as may be required pursuant to applicable law.
For further information:
For further information: PacketVideo Corporation Gretchen Griswold,
858-731-5335 firstname.lastname@example.org or Flashpoint PR Kristin Greene, 415-551-9623