Complementary health group empowers Canadians to help themselves

    Orthomolecular Health launches Help Your Self Day

    TORONTO, Jan. 2 /CNW/ - Today is Help Your Self Day - January 2nd - a
celebration of the choices we can all make to improve our health and our
lives. And in the season of resolutions there's no better time to make a
commitment that sticks for the year ahead.
    Canadians are taking part in Help Your Self Day by posting videos of
their own goals for improved health in the new year on the YouTube channel,
HelpYourSelfTV ( There, they can view and
comment on the pledges of others and contribute to the growing community of
Canadians making a difference in their own health.
    This initiative is part of Orthomolecular Health's HELP YOUR SELF public
awareness campaign currently launching nationally. It is supported by a recent
Leger Marketing study commissioned by Orthomolecular Health showing that more
than 50 per cent of Canadians are frustrated with the current Canadian health
care system, and many are looking for options to manage and improve their
overall health. Canadians can view campaign elements and participate in Help
Your Self Day at
    "We want to challenge Canadians to take time to consider new
possibilities, new ways of thinking about medicine and what's best for their
health. And the message behind the HELP YOUR SELF campaign is about empowering
yourself with knowledge, becoming involved and ultimately, making the
commitment to take responsibility for your own improved health." said Steven
Carter, Director of Orthomolecular Health.
    Media relations are being directed by APEX Public Relations, with LIFT
Communications responsible for the advertising and online campaign elements.
    This January 2nd, there's a whole community of Canadians supporting their
commitment to change on Help Your Self Day.

    About Orthomolecular Medicine

    Orthomolecular medicine is a scientifically based approach to healing.
While paying attention to an individual's biochemistry, it prevents and treats
illness by balancing substances natural to the body through diet and dietary
supplements, ultimately optimizing health and quality of life. Orthomolecular
medicine is intended to complement conventional therapies.
    For more information about Orthomolecular Health, please visit or To view
campaign materials, visit

For further information:

For further information: Michelle Di Rocco or Lisa Gilbert, APEX Public
Relations, (416) 924-4442 ext. 260/242,,

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