- Eighty-six per cent of Canadian commuters believe that a stressful
commute can adversely affect their personal and professional life
- Ninety-five per cent agree that listening to music or entertainment
they like can have a positive effect on their mood while commuting
TORONTO, Sept. 5 /CNW/ - SIRIUS Canada Inc. captured Canadians' views on
commuting in a survey conducted by Angus Reid Strategies, reporting that
nearly nine-in-ten Canadians (86 per cent) who use a vehicle to commute to
work or school revealed that a stressful commute can adversely affect their
personal and professional life. However, the vast majority of Canadians
(93 per cent) agree that listening to their preferred type of music, talk,
comedy and sports programming helps reduce stress levels during their commute.
Increasing Commute Times
The study(*), which defines vehicle commuters as those who use a personal
vehicle or a carpool to commute more than fifteen minutes a day (round trip),
found that three-in-five vehicle commuters agree that their daily commute time
has increased over the past few years. With commuting eating away at the
leisure time of Canadians, drivers are looking to be entertained when behind
the wheel. Ninety-six per cent of Canadians surveyed said that good radio
programming actually changed the perceived length of their commute by making
it seem shorter.
Commutes vary significantly amongst Canadians with Quebec having the
highest percentage (29 per cent) of commuters travelling for more than
60 minutes. Ontarians run a close second with 27 per cent reporting commutes
longer than 60 minutes. Residents of Manitoba and Saskatchewan have the best
commuting time in the country with 53 per cent travelling only between 15 and
30 minutes. Increased commute times are highest in Alberta with 69 per cent of
respondents agreeing that commute times have increased over the past few
"As Canada's population continues to grow, more people are taking to the
roads to get to and from work. Longer commutes and congested roadways are
known to contribute to the heightened stress levels Canadian drivers are
experiencing which in turn can have an impact on their personal and
professional lives," says David Wiesenthal, psychology professor at York
University specializing in driver stress. "Having the freedom to choose from a
variety of entertainment that suits individual interests and tastes has proven
to significantly reduce driver stress levels during their daily commute."
"While commuting may be a stressful fact of life for many Canadians, our
findings show that having the freedom to choose from a variety of audio
entertainment can help to mitigate the stress associated with a daily commute
and help improve people's mood," says Chris Brockbank, Vice President of
Marketing, SIRIUS Canada Inc.
A Nation of Channel Surfers
When it comes to finding the entertainment they want during their
commute, many Canadian commuters tend to be channel surfers. While slightly
more than one-in-three Canadian commuters (36%) indicate they pretty much
leave it on the same station while listening to the radio during their
commute, an equal proportion (34%) say that they change stations at least
three times. This proportion climbs to 48% when only younger respondents
(18 to 34) are considered.
When asked what they consider to be the top Canadian driving songs,
23 per cent of Canadian commuters selected Life is a Highway by Tom Cochrane,
13 per cent chose Summer of '69 by Bryan Adams and 10 per cent selected
Taking Care of Business by BTO.
The survey also revealed that Canadians are commuting multi-taskers,
using their commuting time to engage in a range of activities in the name of
entertainment or saving time. Here are few interesting facts on how Canadians
occupy their time during their commute:
- Catching up on email or text messages (16 per cent)
- Applying makeup (20 per cent of Women)
- Singing while commuting (62 per cent)
- Drinking coffee of other beverages (83 per cent)
- Engaging in sexual activities (4 per cent)
(*) Angus Reid Strategies conducted an online survey among a randomly
selected, representative sample of 2,005 adult Canadians who
qualified as vehicle commuters.
About SIRIUS Canada
SIRIUS is Canada's number one choice for satellite radio with 110
full-time channels broadcast from studios in Vancouver, Toronto, Montreal and
New York. SIRIUS offers 100 per cent commercial-free music plus premium
sports, news, talk and entertainment programming from North America's most
recognizable and respected personalities and brands. SIRIUS offers listeners
unparalleled coast-to-coast signal coverage and digital quality sound
broadcast from three high-orbit satellites.
SIRIUS is the Official Satellite Radio Partner of the CFL, NFL, NASCAR,
NBA, NLL and broadcasts live play-by-play games of the CFL, NFL, NBA and NLL.
In addition, SIRIUS broadcasts live NASCAR races, the Wimbledon Tennis
Championships as well as Barclays English Premier League and UEFA Champions
SIRIUS products for the car, truck, home, RV and boat are available in
more than 3,500 retail locations, including Best Buy, Canadian Tire, Centre
Hi-Fi, Costco, Dumoulin, Future Shop, Home Hardware, London Drugs, Staples,
The Source By Circuit City, Visions, Wal-Mart and 2001 Audio Video. All SIRIUS
programming is available for a monthly subscription fee of only $14.99.
SIRIUS Canada's automotive partners include Aston Martin, Audi, BMW,
Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, MINI,
Pana-Pacific, Subaru, Toyota, Volkswagen, Volvo and the Canadian Automobile
Click on www.siriuscanada.ca to listen to SIRIUS live, or to purchase a
SIRIUS radio and subscription.
For further information:
For further information: Donna Araujo, High Road Communications for
SIRIUS Canada, Tel: (416) 644-2283, Email: email@example.com; Jeff Roman,
SIRIUS Canada Inc., Tel: (416) 513-7434, Email: firstname.lastname@example.org