Community With Biggest Flickers to Win FlickFest

    -   Nationwide competition launches with music festival prize on offer
    -   Communities challenged to pledge cutting their emissions at

    TORONTO, June 14 /CNW/ - With the arrival of the HOT summer weather and
now normal huge spikes in energy usage looming, the Flick Off coalition today
announced details on how one lucky community can win their very own carbon
neutral music festival just by pledging to cut carbons.
    The competition runs until November 1, with the winning community being
announced in early November at a major fundraising dinner hosted in Toronto by
Sir Richard Branson and featuring leading global warming campaigners.
    To get a community in the running to win a Flick-Fest, they just need to
take just take three simple steps. (1) Complete the online entry form at by entering first and last name, postal code and email
address. (2) Measuring current carbon emissions by answering questions in the
FLICK OFF Carbon Calculator. (3) If they want, pledge to reduce them by
changing some habits. The winning community will be the one with the most
people entering per capita, to level the playing field.
    "We're all facing a climate crisis together, and if government and
businesses won't act fast enough, Flick Off is challenging Canadians at a
personal and community level to take up the battle against global warning,"
said Dr. Rick Smith, Executive Director of Environmental Defence. "It's time
to make fundamental changes to the way we live. It's also easier than we
think, and as an added bonus you can actually win something for you and your
neighbours by showing how much your community wants to get flicking to reduce
energy use."
    Founding Partner Virgin Mobile Canada will be the key organizer of the
FlickFest and with its experience in running music events like the hugely
popular Virgin Festivals in Vancouver and Toronto, it promises to be a great
time out. "Sometimes we all need a goal or encouragement to do our bit and
what better way to celebrate being the community with the biggest flickers
than rocking out with your neighbours as a result of your focus on doing good
for the planet," said Nathan Rosenberg, Chief Marketing Officer, Virgin Mobile
    Founding Partner MuchMusic is promoting the contest to youth nationwide,
and encouraging communities to take the challenge from coast to coast to
coast. "We're urging our viewers to enter the contest and reduce their carbon
output, and we're continuing to push the Flick Off message with the production
of a new Flick Off PSA, which premieres June 16 on MuchMusic," said David
Kines, VP Music and Youth Services.

    How FlickFest Plans To Deliver a Carbon Neutral Event

    Supporting Flick Off's ongoing commitment to attacking the causes of
global warming, FlickFest will:

    -   provide recycling on-site
    -   use biodegradable food and drink containers,
    -   areas of the site to be powered by festival attendees using bicycle
    -   leverage green energy sources, where possible, to power the music
        festival and where required power other areas on bio-fuels
    -   purchase of carbon offsets for energy used, and
    -   planting trees to ensure future carbon reduction for the entire

    Details on artists who will perform and plans for making this one great
big day out will be unveiled over the coming months on
Environmental Defence, Virgin Mobile, MuchMusic, Roots, and the Province of
Ontario joined forces in April to create this dynamic coalition to communicate
a simple message: Join the fight against climate change by using less energy - The FlickFest competition is just one of the activities the
partners will deliver to help get the message out and encourage all Canadians
to do their bit.


    FLICK OFF ( is a movement to fight global warming. It is
a unique partnership of among a national environmental group, companies, media
and government: Environmental Defence, Virgin Mobile Canada, Roots Canada,
MuchMusic and the Ministry of Environment, Ontario.

    1.  Global warming 101:
        The causes, effects and solutions to global warming are discussed in
        a conversational, tongue-firmly-planted-in-cheek style.
    2.  Steps to reduce emissions:
        A list of the things you should do
    3.  Manage your damage:
        A super easy to understand carbon calculator that enables people to
        measure their individual CO2 emissions, and learn how much they will
        save by making simple, specific changes to their daily routine and
        purchasing habits.

For further information:

For further information: photography or to arrange an interview, please
contact: Environmental Defence, Jen Foulds, (416) 323-4521 x232

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