Community Challenge Day Raises Awareness of Energy Conservation and the Power of Collective Action

    Local Electricity Distributors: Promoting Energy Conservation Awareness,
    Inspiring Action and Creating a Culture of Conservation Among Ontarians

    TORONTO, Aug. 19 /CNW/ - The results are in and the Electricity
Distributors Association (EDA) and its over 80 local electricity distribution
companies want to congratulate the City of Kingston and Sioux Lookout for
their commitment to energy conservation and being named winners of the
province-wide August 14th Count Me In! Community Challenge Day. The winners
were announced today at the Association of Municipalities of Ontario (AMO)
annual conference in Ottawa.
    "Understanding the power of collective action and the accumulative effect
that individual conservation actions can have, will help us reduce our
environmental footprint and ensure a more sustainable energy future for all
Ontarians," said EDA Vice Chair, Brian Bentz who was on hand for today's
winning announcement in Ottawa. "Nothing is more inspiring than grassroots
community action. What better way to promote conservation awareness than
through a friendly Mayoral challenge and a good natured competition that
brings out the best in community pride."
    The City of Kingston has been awarded the distinction of the community
with the highest percentage drop in electricity consumption with a drop of
7.8%. Kingston is serviced by Kingston Hydro Corporation. Sioux Lookout has
won in the highest per capita participation (at 11.4%) as part of the Count Me
In! pledge drive. Sioux Lookout is serviced by Sioux Lookout Hydro Inc.
    Ontario's electricity distributors are committed to working with
provincial and community partners to help educate, promote and deliver
effective energy conservation activities and programs to their local
    "Local distributors have been proud participants alongside their local
communities and have worked with the Independent Electricity System Operator
(IESO) to ensure the accurate and orderly collection of consumption data for
the Challenge," said Charlie Macaluso, EDA President and CEO. "Ontario's
Electricity Distributors remain committed to creating a culture of
conservation among Ontarians - delivering electricity conservation and demand
management programs that give electricity consumers the tools they need to
conserve not just for one day, but for each and every day of the year."
    The Community Challenge takes its name from the Count Me In! theme of
Energy Conservation Week and is a joint initiative of the Ontario Power
Authority (OPA), the City of Woodstock (which has led a municipal Blackout Day
Challenge for the past several years), the Electricity Distributors
Association (EDA), the Association of Municipalities of Ontario (AMO), and the
Independent Electricity System Operator (IESO).

    The Electricity Distributors Association (EDA) is the voice of Ontario's
local electricity distributors, the publicly and privately owned companies
that safely and reliably deliver electricity to over 4.5 million Ontario
homes, businesses and public institutions. The EDA provides members with
advocacy and representation in the legislative and regulatory environment and
the electricity market in Ontario.
    Find out more about electricity distributors' ongoing efforts to create a
culture of conservation in Ontario by visiting the EDA website at

For further information:

For further information: contact the EDA's Manager of Communications and
Media Relations, Christine Hallas at (905) 265-5322

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