Communications Agency Gets a Green Makeover

    Environics Communications to be carbon neutral by spring 2008

    TORONTO, Feb. 5 /CNW/ - The only thing hotter than global warming in
business these days is discussion of how to go green. Environics
Communications, a full-service North American public relations firm with
offices in Canada and the United States, is practicing what it preaches by
taking ambitious and measurable action to reduce its own environmental impact,
starting with a commitment to become carbon neutral by the spring of 2008.
    "We want to be the greenest North American PR agency and everyone on our
team is contributing ideas and taking action to make this possible," said
Bruce MacLellan, President, Environics Communications. "Going green is the
right thing for the planet and also allows us to be more knowledgeable
partners on this important topic with our clients."
    Aiming to lead by example, Environics has taken a number of steps to
decrease its own environmental footprint and meet its aggressive carbon
neutral target. The company's four offices, located in Toronto, Montréal,
Washington and Metro New York, are expected to follow a comprehensive
reduce/reuse/recycle approach to waste.

    How it's Done:

    -   The agency now sources a majority of its electrical power supply from
        clean, emission-free producers that use wind and water instead of
        carbon-intensive sources like coal and oil.
    -   A "Flick Off" strategy encourages all employees to turn off lights
        and computers when not in use. One office has motion-activated light
        switches and these have been requested from other landlords.
    -   Use of energy saving light bulbs in desk lamps.
    -   In the largest offices, employees no longer use water coolers,
        eliminating the environmental impact (e.g. production, delivery and
        removal, cleaning etc.) of approximately 480 18.5-litre bottles each
        year. Each employee has received a re-usable, non-toxic personal
        water bottle to encourage use of tap water.
    -   Paper use is down across all offices as employees adopt new habits
        such as printing double-sided copies and reviewing and sharing
        documents electronically.
    -   The agency has switched to eco-friendly products such as recycled
        paper and suppliers that commit to greener packaging (e.g. caterers
        that reduce and re-use plastic containers).
    -   Ink cartridges for Xerox printers and fax machines are recycled.
    -   All employees are eligible for a $250 subsidy towards the purchase of
        a bicycle, and public transit is frequently used for external
    -   The location of the company's annual all-staff retreat is chosen in
        part to reduce the number of employees who are required to use air
        travel to attend, and carbon offsets through tree planting have been
        purchased for the last two meetings.

    The agency has recently begun working with the Pembina Institute to plan
and execute its climate change strategy in order to meet its carbon neutral
goal. They'll start by developing an accurate emissions inventory of their
operations by measuring greenhouse gas emissions from air travel, electricity
usage, paper usage and staff commuting. Once a baseline year is established,
the agency will work with Pembina to identify and purchase the necessary
offset credits to mitigate its own greenhouse gas emissions.
    In providing green counsel, Environics brings to its clients decades of
experience in all aspects of public and government relations related to
environmental issues for organizations in the healthcare, technology,
financial and consumer products sectors. Staff members at the firm also have
experience working as consultants or volunteers with several different
environmental NGOs.
    The organization's sister companies, Environics Research and Environics
Analytics, provide a combination of social values and geo-demographic
intelligence to complement the company's strategic communications offering.
These resources enable Environics to monitor public opinion on the environment
and climate change throughout North America in real-time.
    "We can help clients distinguish between genuinely going green and
'green-washing'," said MacLellan. "With intense media and public scrutiny on
the environment, organizations can not afford a misstep in communicating their
environmental stories."

    About Environics Communications

    Founded in 1994 and now with over 90 staff in the United States and
Canada and annual fee income of more than $12 million, Environics
Communications Inc. ( is a full-service, management-owned
public relations agency. Ranked fourth on the list of Canada's 50 Best Places
to Work 2007, the firm has also won almost 100 awards for client work and
focuses primarily on the advanced technology, financial services, health
sciences, and consumer sectors. The firm's offices are located in Montréal,
Toronto, Greater New York and Washington, D.C.

For further information:

For further information: Adam Moffat, Environics Communications, (416)

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Environics Communications, Inc.

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