PORTLAND, Maine and CHERRY HILL, N.J., July 23 /CNW/ -- Today, Commerce
Bank and TD Banknorth announced that they will change the brand name for their
combined operations to TD Bank, America's Most Convenient Bank, in place of
the previously announced TD Commerce Bank name.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080723/NEW052LOGO )
"We have decided to move forward with the re-branding of Commerce and TD
Banknorth as TD Bank, America's Most Convenient Bank. While this reflects a
change, we are passionate about living the promise of being 'America's Most
Convenient Bank' and providing our Customers with legendary Customer service
from Maine to Florida," said Bharat Masrani, President and Chief Executive
Officer of TD Bank, N.A.
This decision is due to a legal challenge, where a federal court has
provisionally prevented the company from using the TD Commerce Bank name on
signage and marketing materials in certain Massachusetts counties.
"In our view, the well-recognized TD name combined with Commerce Bank
clearly distinguished us from other banks with Commerce in their name,"
Masrani added. "We're disappointed that the Court felt differently, but rather
than spend countless time as well as valuable resources fighting this legal
challenge in court, we have decided to remain focused on our Customers and
Employees and move forward under our new brand name of TD Bank, America's Most
The name retains the green TD shield as a recognized sign of strength in
financial services, as well as the unique positioning of "America's Most
Convenient Bank." This creates a powerful brand identity that resonates with
Customers and is a clear differentiator as the company expands into new
"We're pleased to have this issue behind us and look forward to
introducing TD Bank, America's Most Convenient Bank, to our Customers in the
Mid-Atlantic and Florida this fall," said Ed Clark, President and Chief
Executive Officer of TD Bank Financial Group. "We're excited about building
out our North American presence and are confident that we will continue to
WOW! our Customers whether they're in Boca Raton, Boston, Manhattan or
The company intends to follow its original schedule for a comprehensive
re-branding effort for its 1,100 combined Store network. Current Commerce Bank
Stores will be the first to re-brand as TD Bank, America's Most Convenient
Bank, starting in fall of 2008. Current TD Banknorth locations will finish
re-branding in 2009.
In addition, the company will announce a new name for the TD Banknorth
Garden by the end of 2008, with re-branding activities taking place in 2009.
For Commerce Bank and TD Banknorth Customers, it is business as usual.
Customers can continue to count on the same great hours, legendary service
from the same friendly Employees, and the company's commitment to unparalleled
convenience from Maine to Florida.
Please visit Commerceonline.com, TDBanknorth.com or a local Store to
learn more about TD Bank, America's Most Convenient Bank.
About TD Banknorth and Commerce Bank
Following TD Bank Financial Group's acquisition of Commerce Bancorp Inc.
on March 31, 2008, TD Banknorth and Commerce Bank merged on May 31, 2008 to
form TD Bank, N.A., one of the 20 largest commercial banking organizations in
the United States with over $119 billion in assets, and provide customers with
a full range of financial products and services at nearly 1,100 convenient
locations from Maine to Florida. TD Banknorth and Commerce Bank are trade
names of TD Bank, N.A. For more information, visit www.TDBanknorth.com and
For further information:
For further information: Jennifer Carlson, +1-207-761-8762, or Rebecca
Acevedo, +1-856-470-3201, both for Commerce Bank and TD Banknorth Web Site: