'COME ON DOWN!' and Play Ludia's The Price Is Right(TM) Downloadable Game

    MONTREAL, March 26 /CNW/ -- Interactive entertainment company Ludia today
announced the immediate availability of The Price Is Right(TM) downloadable
game, based on the highly successful television show. Players can now "COME ON
DOWN" for their shot in Contestant's Row, bid on items in 16 different pricing
games, test their luck with spinning The Big Wheel, and experience the
winner-takes-all tension of the Showcase Showdown -- all with a simple
    "'The Price Is Right' is one of the most successful game shows in
history, and the perfect format for an interactive game," said David Luner,
Senior Vice President, Interactive & Consumer Products, FremantleMedia
Enterprises in North America, licensor of "The Price Is Right". "Not only is
the game incredibly true to the show, it's a lot of fun to play."
    Highlighting the quality of the title, Ludia's founder and CEO, Alex
Thabet added, "Our team has worked tirelessly to create an authentic,
easy-to-play game that gives players access to 'The Price Is Right' stage on
their home computers. This first Ludia game release sets the high standard
that we intend to maintain for each of our upcoming titles."
    The Price Is Right downloadable game features:
     -- Two modes of play:
        - Single Player Mode: Play solo through multiple shows while avoiding
          strikes to rack up the biggest winnings.
        - Party Mode: Friendly, family fun for up to four players with the
          winner determined by the cumulative value of prizes earned during
          the game.
     -- 16 of the most popular pricing games, including Plinko, Cliff
        Hangers, Punch-A-Bunch and Hole In One.
     -- A personal trophy room where players rack up achievements and track
     -- Authentic theme music, game sounds and announcer audio featuring Rich
    The Price Is Right game also employs Ludia's innovative "Rank Me In"
system that enables players to create or join groups of family and friends to
track each other's winnings.
    The Price Is Right downloadable game will be available for PC for $19.99
on major downloadable game destinations, including www.PlayTPIR.com
    About Ludia Inc.
    Ludia creates and distributes cross-platform interactive entertainment
with mass consumer appeal. Ludia's product portfolio consists of original and
branded properties, including American Idol(R), The Price Is Right(TM) and
Hell's Kitchen. Ludia seamlessly integrates product placement opportunities as
part of the entertainment experience and enables effective connections between
brands and their target audiences. Based in Montreal, Canada, Ludia completed
its first round of financing from private investors last year.
    About FremantleMedia Enterprises & FremantleMedia
    FremantleMedia Enterprises is the brand extension arm of FremantleMedia,
offering a one-stop-shop for all Licensing, Distribution and Home
Entertainment. It is a division of FremantleMedia, one of the largest
international creators and producers of entertainment brands in the world with
leading prime time drama, serial drama, entertainment and factual
entertainment programming in over 40 countries worldwide.  FremantleMedia is a
subsidiary of RTL Group, Europe's largest television and radio broadcast
company, which is 90% owned by Bertelsmann AG, an integrated media and
entertainment company that commands leading positions in the world's media
markets.  For further information, visit http://www.fremantlemedia.com.
    About FremantleMedia North America
    FremantleMedia North America (FMNA) is the U.S. production division of
global media giant FremantleMedia.  Based in Burbank, California, FMNA
produces entertaining and innovative television programs for network, cable
and syndicated platforms, including the Emmy-nominated musical/reality
phenomenon "American Idol" (FOX), "American Idol Rewind" (syndicated),
"American Idol Extra" (Fox Reality Channel), "America's Got Talent" (NBC),
"Farmer Wants A Wife" (The CW), "Can You Duet" (CMT), "The Janice Dickinson
Modeling Agency" (Oxygen), "Property Ladder" (TLC), "Family Feud"
(syndicated), "Temptation" (syndicated), "Million Dollar Password" (CBS), and
the longest-running game show in television history, "The Price Is Right"

For further information:

For further information: Eva Jando of Ludia, Inc., +1-514-313-3370,
eva@ludia.com; Web Site: http://www.ludia.com, http://www.fremantlemedia.com

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