Colombia to Ship Millions of 'Green' Roses to U.S. for Valentine's Day

    Florverde(R)-Certified Farms Recognized for Global Environmental and
Social Standards

    BOGOTA, Colombia, Feb. 5 /PRNewswire-USNewswire/ -- The old saying Roses
are Red, Violets are Blue, may not totally ring true this Valentine's Day.  In
fact, the estimated 300 million stems of flowers grown on Colombia's
Florverde-certified farms headed to the United States for the holiday of love
will be green this year.   Colombia is the largest supplier of cut flowers to
the U.S. market, and the majority of these flowers are grown on the 163
participating Florverde farms, which are in independently certified compliance
with stringent U.S. and global environmental and social standards.

    "For the past 13 years, we have been working diligently to improve and
exceed upon the global environmental standards in floriculture," said Augusto
Solano, President of the Colombian Association of Flower Exporters
(Asocolflores). "We continue to progress and are proud to be leaders in
sustainable practices in floriculture."

    Established in 1996, labeled with the Spanish name meaning "green
flowers," the Florverde-certification program was created by Asocolflores with
a vision to lead the flower industry and improve practices by establishing and
regulating a set of social and environmental standards, as well as a code of
conduct.  Florverde is verified by SGS, a renowned international auditing
company based in Switzerland.  SGS is a leading inspection, verification,
testing and certification company widely recognized as the global benchmark
for quality and integrity.

    Further validating the achievements of Florverde, GlobalG.A.P. (The
Global Partnership for Good Agricultural Practice) recognized the
organization's socio-environmental practices with the GlobalG.A.P.
international seal; Florverde and GlobalG.A.P. standards are now equivalent
and mutually accepted by all trading partners.  The GlobalG.A.P. seal and
standard is one of the most important and recognizable certifications in the
world promoting sustainable agricultural practices.

    "The standards of these two certifications -- Florverde and GlobalG.A.P.
-- preserve and protect fertile soil and natural resources with the mission to
achieve sustainable agriculture," stated Solano. "These certifications instill
confidence among retailers, flower wholesalers and consumers in the United
States and around the world."

    Florverde-Certified Farm Environmental and Social Practices:
    --  Implementation of Integrated Pest Management (IPM) programs resulting
        in reduced pesticide use
    --  Monitoring soils to control nitrates and prevent water contamination
    --  Programs to reduce water loss in crops and soils
    --  Recycling of waste products
    --  Analysis of occupational health and work risks and development of
        worker friendly programs
    --  Implementation of voluntary social programs aimed at improving
        quality of life -- education, health care, child services
    --  Development of programs to train and update floriculture skills for
    --  Facilitation of social, athletic and recreational programs for workers

    The 700 million stems of Colombian flowers produced annually under
Florverde standards mean healthier workers, fewer pesticides, stronger
families, better training and personal opportunities, and a more sustainable
future and environment.



For further information:

For further information: Jairo Cadavid,, or
Natalia Ochoa,, both of the Colombian
Association of Flower Exporters, Asocolflores, + 57-1-257-9311 ext: 0115 - 160
(891 0962); or Shawn Campbell Zurawski, Circle Public Relations,
+1-815-730-1772,, for Florverde Web Site:              

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