Cognos Launches Virtual Finance Forum To Share Best Practices for Performance Management

    Inaugural Online Conference and Expo for Senior Finance Executives

    BURLINGTON, MASS., June 11 /CNW/ - Cognos (NASDAQ:   COGN; TSX: CSN), the
world leader in business intelligence and performance management solutions,
today announced that its Global Cognos Finance Forums 2007 conference series
will be available in a unique virtual conference and expo format on June 19 at
no charge. To pre-register visit:

    The Global Cognos Finance Forums 2007 conference series attracted more
than 2,400 senior finance executives covering 15 countries and 20 cities, and
delivered significant value for the participants. Attendees from finance
departments shared best-practices in performance management to help finance
and business managers make better decisions.

    "Due to the volume and number of success stories that were aired in the
Global Cognos Finance Forums 2007 conference series, we wanted to offer the
same high-value content more widely to online participants," said Doug Barton,
vice president, performance management, Cognos. "The finance community
continues to turn to Cognos as a proven leader to help improve performance
management and decision making. So we're packaging the best of the proven
practices for our first ever Virtual Finance Forum Conference and Expo for the
Office of Finance."

    Online June 19, Cognos customers Manpower and DIRECTV will share their
approaches to vendor selection and value proposition post performance
management solution deployment; how each company supports revenue and profit
growth; aligns operational tactics with corporate objectives; and drives
participation and accountability with Performance Management implementations.
Cognos executives will also lead breakout discussions on a variety of topics

    --  How to Link Financial and Operational Planning

    --  Sustainable Financial Consolidation and Corporate Reporting

    --  Leveraging Best Practices for World-Class Results in Reporting and

    --  Managing Your Workforce for Strategic Business Advantage

    Manpower is a world leader in the employment services industry with a
full-time staff of more than 27,000, and more than 2.5 million temporary
workers. DIRECTV, the nation's leading satellite television service provider,
presents the finest television experience available to more than 19 million
customers in the United States and Latin America, through exclusive content,
industry-leading customer satisfaction and superior technologies.

    "Manpower focuses on raising productivity through improved quality,
efficiency and cost-reduction across our workforce," said Vivian Adashek,
financial systems project specialist, Manpower. "This requires rapid and
accurate communication of timely business information across the organization.
With Cognos, we've implemented practical approaches to management and
operational reporting and enterprise planning, which have allowed us to move
reporting and analysis beyond the finance department and across the

    The keynote speaker for the Virtual Finance Forum Conference and Expo
will be David Axson, President of the Sonax Group, former Head of Corporate
Planning at Bank of America, co-founder of The Hackett Group, and author of
Best Practices in Planning and Performance Management, now in its second

    "Having delivered the keynote presentation in 18 cities around the world
over the last six weeks, I can confidently tell you that companies everywhere
are struggling with the same thing: slow planning processes and unreliable
forecasts; an overburdened staff that cannot find enough time for value-added
analysis to support the business; important initiatives that routinely fall
short of targets, and only average corporate peer group performance," said
Axson. "In this conference series finance executives are learning that by
implementing the right processes and systems for performance management,
companies can create simpler, faster, more focused performance management
processes that help finance and business managers make better decisions,

    Strategic partners for the Virtual Finance Forum Conference and Expo
include Deloitte, IBM, Blue Line Planning, NewComp, Data Clarity, Lodestar
Solutions, eCapital Advisors and Niteo.

    Register in advance to access one or all sessions at the Virtual Finance
Forum Conference and Expo on June 19. Otherwise the contents will be archived
online for 90 days.


    Cognos, the world leader in business intelligence and performance
management solutions, provides world-class enterprise planning and BI software
and services to help companies plan, understand and manage financial and
operational performance.

    Cognos brings together technology, analytical applications, best
practices, and a broad network of partners to give customers a complete
performance system. The Cognos performance system is an open and adaptive
solution that leverages an organization's ERP, packaged applications, and
database investments. It gives customers the ability to answer the questions
-- How are we doing? Why are we on or off track? What should we do about it? -
and enables them to understand and monitor current performance while planning
future business strategies.

    Cognos serves more than 23,000 customers in more than 135 countries, and
its top 100 enterprise customers consistently outperform market indexes.
Cognos performance management solutions and services are also available from
more than 3,000 worldwide partners and resellers. For more information, visit
the Cognos Web site at

    Cognos and the Cognos logo are trademarks or registered trademarks of
Cognos Incorporated in the United States and/or other countries. All other
names are trademarks or registered trademarks of their respective companies.

    Note to Editors: Copies of previous Cognos press releases and Corporate
and product information are available on the Cognos Web site at

For further information:

For further information: Media: Cognos, Inc. Adrienne Vienneau,
613-738-1338 x5186 or Lois Paul & Partners, LLC
Doreen Maciak, 781-782-5832 or Investor Relations:
Cognos, Inc. John Lawlor, 613-738-3503

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