Cognos Is Highest Ranked Performance Management Vendor on InformationWeek 500

    TUCSON, ARIZ. & BURLINGTON, MASS., October 1 /CNW/ - Cognos(R) (NASDAQ:  
COGN) (TSX: CSN), the world leader in business intelligence and performance
management solutions, today announced that it is the highest ranked
performance management vendor named to the 2007 InformationWeek 500.

    Cognos ranked 74 on the annual, prestigious listing. The honor was
awarded on Sept. 20, 2007 at the InformationWeek 500 conference in Tucson,

    For nearly 20 years, InformationWeek has identified and honored the
nation's most innovative users of information technology with its annual
listing. The list is unique among corporate rankings because it spotlights the
power of innovation in information technology, rather than simply identifying
the biggest IT spenders.

    InformationWeek recognized Cognos' innovation through the company's use
of Cognos 8 Go! Mobile and its Cognos@Cognos initiative. Cognos 8 Go! Mobile
delivers access to relevant, strategic performance information available
through Cognos 8 BI to mobile workers and business executives regardless of
location or time zone.

    Cognos@Cognos is about achieving top-level performance across the entire
company using Cognos' own market-leading solutions. Like its customers, Cognos
works to transform organizational data into information sweet-spots that drive
performance and value in specific performance areas. Through Cognos@Cognos,
the organization have a wide range of performance management capabilities to
drive alignment with the company's overall performance goals. These include
current, historical and forward-looking views of Cognos' performance,
management scorecards, dashboards, reports, forecasts and plans. Cognos@Cognos
also enables improved business management processes around areas such as
salary planning, sales and marketing alignment and quarterly business reviews.

    "We are proud to be recognized as part of the InformationWeek 500,
particularly as the highest ranked performance management vendor named to the
list," said Dave Laverty, chief marketing officer and senior vice president,
Cognos. "Cognos' innovation brings the power of performance management
decision-making to the hands of all types of workers across organizations.
Cognos 8 Go! Mobile extends the value of Cognos 8 BI by providing valuable
information that is critical to decision-making through a mobile device.
Additionally, Cognos@Cognos has paved the way for more pervasive performance
management deployment across our organization, making Cognos a world-class
example of performance management decision-making in action."

    "We'd like to extend our sincere congratulations to all InformationWeek
500 honorees. These companies represent today's leading technology
innovators," said InformationWeek vice president and publisher, John Siefert.
"This group has prompted fascinating discussion on some of the most forward
looking business technology initiatives to date."

    Additional details on the InformationWeek 500 can be found online at

    In the past Cognos has also been named to the Balanced Scorecard Hall of
Fame for its performance management deployment.

    About Cognos:

    Cognos, the world leader in business intelligence and performance
management solutions, provides world-class enterprise planning and BI software
and services to help companies plan, understand and manage financial and
operational performance.

    Cognos brings together technology, analytical applications, best
practices, and a broad network of partners to give customers a complete
performance system. The Cognos performance system is an open and adaptive
solution that leverages an organization's ERP, packaged applications, and
database investments. It gives customers the ability to answer the questions -
How are we doing? Why are we on or off track? What should we do about it? -
and enables them to understand and monitor current performance while planning
future business strategies.

    Cognos serves more than 23,000 customers in more than 135 countries, and
its top 100 enterprise customers consistently outperform market indexes.
Cognos performance management solutions and services are also available from
more than 3,000 worldwide partners and resellers. For more information, visit
the Cognos Web site at

    About InformationWeek (

    InformationWeek is the leading multimedia Business Technology brand -
online sites, magazine, events and research - providing CIOs and IT decision
makers with unique perspective and tools that work in lock step with their
decision making process - from the setting of business strategies to the
evaluation and recommendation of technology solutions. Through its cross-media
platform, InformationWeek provides editorial content developed by both
journalists and CIO and IT peers delivered when and how they want it, 24/7.
For Technology Marketers, InformationWeek offers a dynamic portfolio of
products to engage and align with the largest, most influential buying
audience in the market. This means marketing solutions that target broad
audiences (reach), as well as media programs organized by content themes and
specific audience segments (composition). The InformationWeek audience of 3
million buyers, includes CIOs, IT executives and business managers who cut
across industries, job titles, company sizes and global borders.

    About CMP Technology (

    CMP Technology is a marketing solutions company serving the technology
industry. Through its market-leading portfolio of trusted information brands,
CMP has earned the confidence of more technology professionals than any other
media company. As a result, CMP is the premier provider of access, insight and
actionable programs designed to connect sellers and buyers in ways that yield
superior return on investment. CMP Technology is a subsidiary of United
Business Media (, a global provider of news
distribution and specialist information services with a market capitalization
of more than $3 billion.

    Cognos and the Cognos logo are trademarks or registered trademarks of
Cognos Incorporated in the United States and/or other countries. All other
names are trademarks or registered trademarks of their respective companies.

    Note to Editors: Copies of previous Cognos press releases and Corporate
and product information are available on Cognos' Web site at

For further information:

For further information: Media Contacts: Cognos, Inc. Carrie Bendzsa,
613-738-1440 or Lois Paul & Partners, LLC Jolene
Hajj, 781-782-5849 or Investor Relations: Cognos, Inc.
John Lawlor, 613-738-3503

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