Cognos Customer Mueller Named to Balanced Scorecard Hall of Fame

    Leading steel company honored for its demonstrable performance results
using the key principles of a strategy-focused organization

    BURLINGTON, MASS., November 8 /CNW/ - Cognos(R) (NASDAQ:   COGN) (TSX:
CSN), the world leader in business intelligence and performance management
solutions, today announced that long-time Cognos customer Mueller, Inc., an
industry leader in steel building and metal roofing solutions, has been named
to the Balanced Scorecard (BSC) Hall of Fame for Executing Strategy. Integral
to receiving the honor was Mueller's use of Cognos performance management
solutions, which helped the company achieve a balanced scorecard within the
organization, resulting in breakthrough performance results.

    In 2004, Mueller implemented Cognos performance management solutions
alongside data from the company's J.D. Edwards back-end database to unify its
reporting system, identify trends and provide historical data to compare
Mueller's corporate results with its goals and industry best practices.
Mueller now uses Cognos Planning and Cognos 8 Business Intelligence (BI),
including Cognos 8 BI Scorecarding, to guide decision making, assess progress
toward strategic objectives, and to test strategic hypotheses.

    By using the Cognos performance management system and underlying Balanced
Scorecard methodology, Mueller has been able to align all departments and
teams within the company and achieve high performance results including record
profits and sales.

    "BSC Hall of Fame members are organizations that demonstrate the most
compelling case in terms of how the BSC has helped them achieve significant
results," said Robert L. Howie, Jr., president, Balanced Scorecard
Collaborative, the education and certification division of Palladium Group,
Inc. "Mueller's implementation of its Balanced Scorecard using Cognos
performance management solutions is an excellent illustration of a
strategy-focused organization at work."

    The Balanced Scorecard methodology approach uses a scorecard to measure
performance against specific targets; financial metrics are balanced with
indicators for customer impact, internal processes and corporate learning and
growth. Using Cognos performance management solutions, the balanced scorecard
implementation was led by Mueller President Bryan Davenport, CFO Philip Arp,
and Planning and Financial Analysis Manager Mark Lack. The senior management
team developed a corporate strategy map, which then aligns cascading
functional strategy scorecards across the company's different business units.

    "We're honored to be recognized by Palladium for our work in becoming a
strategy-focused organization," said Mark Lack, planning and financial
analysis manager, Mueller. "The biggest benefit to our organization was the
clarity the Balanced Scorecard methodology provided. Using Cognos performance
management solutions to implement our Balanced Scorecard initiative makes it
easier to spot areas for improvement, keep focus on goals, and measure
progress at Mueller. Each employee can clearly see where his or her role fits
within the organization and its strategic goals."

    "We're glad to see Mueller named to the BSC Hall of Fame. To be
successful, a balanced scorecard strategy must be managed with software tools
that can be customized for the enterprise and easily used across the company,"
said Doug Barton, vice president of performance management, Cognos. "Cognos'
Balanced Scorecard solution has helped Mueller focus on what is vital to the
company strategy for improved effectiveness, organizational cohesiveness, and
alignment of key stakeholders. This ensures that a consistent vision, mission,
and strategy are communicated both internally and externally."

    The awards ceremony takes place today in San Francisco, at the 2007
Balanced Scorecard North American Summit, hosted by the Palladium/Balanced
Scorecard Collaborative. The full listing of Hall of Fame recipients is
available at:

    Cognos is the only Performance Management vendor ever to be named to the
Balanced Scorecard Hall of Fame, a recognition it received in 2004.

    About Mueller:

    Mueller, Inc. is the industry leader in Steel Building and Metal Roofing
solutions throughout the south central United States. Today, Mueller, Inc.
serves the Central and Southwest U.S. markets from 28 distribution and three
manufacturing locations, employing 500 people, while continuing its heritage
of directly serving the end user with quality metal building products. To view
a list of locations, or to get more information, visit the Mueller, Inc. Web
site at

    About the Palladium Group:

    Palladium Group, Inc., is helping the world's leading organizations
measure and manage tomorrow's performance today by providing services that
increase the effectiveness of processes within strategy, finance, IT and human
capital. Palladium's clients leverage expertise in areas such as financial
management, Balanced Scorecards, dashboards, information management, and human
resource readiness to successfully align their strategy with operations.
Furthermore, Palladium's education, advisory and research offerings provide
additional value for organizations to continue improvements and interact
within communities of peers. Headquartered in Lincoln, Mass., Palladium has
ten U.S. offices and international offices in Barcelona, Lisbon, London,
Madrid, Munich and Sydney, with an additional 13 affiliates throughout Europe,
Latin America, Africa and Asia-Pacific. Since its formation in 2005, Palladium
has signed more than 200 new customers, giving the company over 700 customers
worldwide. For more information, visit

    About Cognos:

    Cognos, the world leader in business intelligence and performance
management solutions, provides world-class enterprise planning and BI software
and services to help companies plan, understand and manage financial and
operational performance.

    Cognos brings together technology, analytical applications, best
practices, and a broad network of partners to give customers a complete
performance system. The Cognos performance system is an open and adaptive
solution that leverages an organization's ERP, packaged applications, and
database investments. It gives customers the ability to answer the questions
-- How are we doing? Why are we on or off track? What should we do about it? -
and enables them to understand and monitor current performance while planning
future business strategies.

    Cognos serves more than 23,000 customers in more than 135 countries, and
its top 100 enterprise customers consistently outperform market indexes.
Cognos performance management solutions and services are also available from
more than 3,000 worldwide partners and resellers. For more information, visit
the Cognos Web site at

    Cognos and the Cognos logo are trademarks or registered trademarks of
Cognos Incorporated in the United States and/or other countries. All other
names are trademarks or registered trademarks of their respective companies.

    Note to Editors: Copies of previous Cognos press releases and Corporate
and product information are available on Cognos' Web site at

For further information:

For further information: Media Contacts: Cognos, Inc. Connie Costigan,
613-738-1440 or Lois Paul & Partners, LLC Doreen
Maciak, 781-782-5832 or Investor Relations: Cognos, Inc.
John Lawlor, 613-738-3503

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