Cognos Builds on Performance Management Vision

    -- Raises bar with strengthened PM system and announces new accelerators
for customer success --

    BURLINGTON, MASS., December 11 /CNW/ - Cognos(R) (NASDAQ:   COGN) (TSX:
CSN), the world leader in business intelligence and performance management
solutions, today extended its leadership in performance management for
customers worldwide -- highlighting a series of successes and announcing new
accelerators for achieving performance management excellence.

    With more than 17 years of proven experience in performance management,
Cognos is the only vendor to provide a single, proven software platform with
key performance management capabilities including reporting and analysis,
planning and forecasting, consolidation, dashboarding, and scorecarding.
Whether a large or mid-sized organization, customers can track key metrics,
see data and understand trends, and set and share a common view of the future.

    "Six years ago, we articulated a vision enabling and engaging everyone in
an organization with managing performance in a systemic way. Over the next two
years, we invested in building the technology platform for performance
management. And most recently, we defined the 'sweet spots' where performance
management has the highest impact and offered customers pre-built solutions,"
said Rob Ashe, Cognos CEO. "Our goal now is to set the market pace with a
complete performance management system that enables both operational and
financial performance management, underpinned with a market leading business
intelligence solution."

    New Cognos initiatives and solutions designed to accelerate performance
management include:

    Integration of Applix TM1 Solutions: Cognos is extending leadership in
the financial performance management domain with integration product roadmap
milestones for Applix TM1 outlined today in a related announcement.


    The Innovation Center On-Line Community: A customer collaboration tool
will be available to the Cognos customer community beginning this month. The
tool will provide a secure and trusted area for the Cognos innovation center
members to interact with other members, thought leaders and Innovation Center
experts. It will also provide an on-demand environment for members to access
thought leadership articles, case studies, and business process content, share
ideas and collaborate on performance management-related best practices.

    New Cognos Blueprints: The Strategic Finance Performance Blueprint and
The Sales Quota Allocation Blueprint for Life Sciences were released today in
related announcements. See and

    Performance Manager for Life Science Book: Latest in Cognos' business
book series outlines an organizational-wide performance management framework
designed with information 'sweet spots' specific to Life Sciences.

    Cognos will also unveil the next evolution of the company's performance
management software in January featuring advances in Cognos 8 that will give
customers additional critical components required to accelerate improved
business performance.

    Several analysts and industry experts have sited performance management
as a key to improving operations, business planning, and profits. One of
Sweden's largest financial management companies, Folksam, adopted a full
Cognos performance management solution in 2003. The company once spent 60% of
its planning time collecting and consolidating data from SAP R/3, other system
sources and business managers, and only 40% actually using the information for
planning and analysis. Implementing Cognos 8 Planning as part of its
performance management solution enabled Folksam to change these figures to 15%
collecting and consolidating and 85% focusing on productive, future-oriented
work. Now more than 750 employees use Cognos business intelligence, planning
and scorecarding capabilities on a daily basis for decision-making on market
trends, scenario planning and forecasting work, calculating revenue and cost
balance sheets, sales planning and risk management.

    "With our performance management solution, we have a simple and quick
environment that can handle all our needs and give us insight into operating
costs per cost center and product, sales in relation to the budget, internal
purchasing support, premiums paid and disbursed insurance sums," said George
Janson, Business Intelligence Coordinator, Controller Division, Folksam.
"We've increased our reliability and reduced the time spent on operations from
66 hours to 3 hours. In the long run this means we'll save substantial time
and money thanks to the Cognos solution. We're now able to focus 85% of our
attention on strategic initiatives that help drive our business."

    Other hallmarks of Cognos innovation and performance management
leadership to-date include:

    The Cognos Innovation Center:

    -- Since it was first launched in 2004 to build a community of like-
     minded, forward- thinking individuals in finance and IT focused on
     improving planning and PM practices within their organizations, the
     Cognos Innovation Center for Performance Management:
       -- Now boasts more than 3,000 members representing over 500
        organizations made up of Cognos customers and partners.
       -- Has released more than 30 industry and functional Performance
        Blueprints, which are pre-built planning templates to help
        customers jump-start their deployment to achieve rapid time-to-
        value while minimizing risk.

    Partnership Strength

    -- Cognos' performance management leadership is also supported and
     extended by a strong partner network, including technology partners,
     value added resellers, OEMs, more than 70 Powered by Cognos Solutions
     and global strategic alliances featuring industry leaders including
     IBM, Accenture, and Deloitte.

    Thought Leadership Authoring:

    -- The Cognos Performance Manager book has a broad readership with
     30,000 copies distributed, and has been translated into nine
     languages since its first publication in January 2007. A second
     edition of the book is slated for release in early 2008.

    Industry Recognition:

    -- Cognos and Cognos customers continue to received numerous awards in
     recognition of their commitment to performance management excellence
     including the 2007 Malcolm Baldrige National Quality Award, the
     Ventana Research Performance Management Leadership Award the
     InformationWeek 500 and induction into the Balanced Scorecard Hall of
    -- Cognos has received continued recognition from industry analysts
     firms as a leader in performance management solutions. More
     information can be found at

    About Cognos:

    Cognos, the world leader in business intelligence and performance
management solutions, provides world-class enterprise planning and BI software
and services to help companies plan, understand and manage financial and
operational performance.

    Cognos brings together technology, analytical applications, best
practices, and a broad network of partners to give customers a complete
performance system. The Cognos performance system is an open and adaptive
solution that leverages an organization's ERP, packaged applications, and
database investments. It gives customers the ability to answer the questions
-- How are we doing? Why are we on or off track? What should we do about it? -
and enables them to understand and monitor current performance while planning
future business strategies.

    Cognos serves more than 23,000 customers in more than 135 countries, and
its top 100 enterprise customers consistently outperform market indexes.
Cognos performance management solutions and services are also available from
more than 3,000 worldwide partners and resellers. For more information, visit
the Cognos Web site at

    Cognos and the Cognos logo are trademarks or registered trademarks of
Cognos Incorporated in the United States and/or other countries. All other
names are trademarks or registered trademarks of their respective companies.
Note to Editors: Copies of previous Cognos press releases and Corporate and
product information are available on the Cognos Web site at

For further information:

For further information: Media: Cognos, Inc. Connie Costigan,
613-738-1440 or Lois Paul & Partners Doreen Maciak,
781-782-5832 or Investor Relations: Cognos, Inc. John
Lawlor, 613-738-3503

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