CogniFit's MindFit 'Brain Gym' Software Receives 2007 Business and Aging Award From American Society on Aging

    CHICAGO and YOQNEAM, Israel, March 8 /CNW/ - Baby boomers and seniors are
always looking for the next tool to help fight the effects of aging and
alleviate "senior moments." Many have begun to use the latest in technology
and software to great success. In recognition of the value and impact of
CogniFit, Ltd.'s ( MindFit(TM) cognitive skill
assessment and training software (booth 1008-9), the American Society on Aging
(ASA) and its Business Forum on Aging has recognized the company with an 18th
Annual Business and Aging Award.
    The Business and Aging Awards recognize for-profit companies for
exemplary programs and services that meet the needs of older people and their
families, expand public awareness of the private sector's increasing
involvement with older adults and create performance models for other
companies to emulate. CogniFit's MindFit software was recognized in the small
business category, as the company has less than 1,000 employees.
    MindFit software helps to assess and build overall cognitive skills for
baby boomers, seniors and people of all ages. In research studies, MindFit has
helped users to improve their short-term memory by 18 percent. The
comprehensive cognitive training program assesses, trains and enhances
cognitive skills-including memory, focus, learning and concentration-and
safeguards overall cognitive vitality. After an initial assessment session,
users are encouraged to train with the software on their home PCs three times
a week for 20 minutes a day. Then, MindFit provides fun, individualized
training to match users' unique cognitive skill sets, changing exercises and
levels to suit each individual's unique needs. No other cognitive assessment
or training software product on the market has that personally tailoring
    "Most people neglect to exercise their brains as much as they should.
MindFit was created specifically for baby boomers and seniors as a fitness
center for their minds," said Prof. Shlomo Breznitz, Ph.D., founder and
president of CogniFit, Ltd. "Our products are designed to help people get-and
stay-mentally sharp to preserve their quality of life and independence as they
age. Beyond MindFit, we also have products designed to help boomers and
seniors to assess and sharpen their cognitive skills for driving and to
recuperate from the effects of breast cancer chemotherapy 'fog.'"
    DriveFit is another award-winning CogniFit technology, which assesses and
builds cognitive, psychomotor and personality skills needed by novice, senior
and fleet drivers. DriveFit won the 2003 Prince Michael Road Safety Award in
the U.K.
    Learn more about MindFit, DriveFit and other CogniFit products by calling
866-993-7312 or visiting

    About the American Society on Aging

    Founded in 1954, the American Society on Aging (
is an association of diverse individuals bound by a common goal: to support
the commitment and enhance the knowledge and skills of those who seek to
improve the quality of life of older adults and their families. The membership
of ASA is a multidisciplinary array of professionals who are concerned with
the physical, emotional, social, economic and spiritual aspects of aging. They
range from practitioners, educators, administrators, policymakers, business
people, researchers, students, and more.

    About CogniFit, Ltd.

    CogniFit ( is a pioneer in the assessment and
training of human cognitive abilities. The company focuses on developing
advanced software tools for consumers and businesses that assess and enhance
basic cognitive skills such as memory, perception and attention. Its initial
award-winning product offerings are DriveFit and MindFit. DriveFit is a suite
of programs aimed at helping to assess and build the cognitive, psychomotor
and personality skills needed by novice, senior and fleet drivers. The MindFit
family of products helps to assess and build overall cognitive skills for Baby
Boomers, seniors and people of all ages.
    The company was founded in 1999 by Prof. Shlomo Breznitz, Ph.D.,
international psychology authority and founding director of the Center for
Study of Psychological Stress at the University of Haifa.

    CogniFit, DriveFit and MindFit are all trademarks of CogniFit, Ltd. All
other trade names are the property of their respective owners.

    This release is available on the KCSA Worldwide Web site at

    CONTACT:  Danielle DeVoren / Shelley Pfaendler
              KCSA Worldwide
              212-896-1225 / 212-896-1248

For further information:

For further information: Danielle DeVoren, (212) 896-1225,, or Shelley Pfaendler, (212) 896-1248,,
both of KCSA Worldwide, for CogniFit, Ltd. Web Site:,

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