Coffee Time Poised to Introduce a Great New Cup of New Certified Fair Trade "Coffee Time Organic Roast"

    TORONTO, Nov. 4 /CNW/ - Beginning Monday, November 5, 2007, new Certified
Fair Trade "Coffee Time Organic Roast" will be pouring at Coffee Time outlets
in Ontario. New "Coffee Time Organic Roast" has been certified by both the
OCIA (Organic Crop Improvement Association) and the NOP (USDA National Organic
Program), which assures consumers that a product is at least 95% organic.
Organically-minded consumers can grab a freshly brewed great cup of new
Certified Fair Trade "Coffee Time Organic Roast" at a nearby Coffee Time in
Ontario. While there they can pick up a package of organic coffee to enjoy at
home with family and friends.
    Coffee Time believes in the success of this timely introduction. With
this launch, Coffee Time is appealing to Canadians whose priorities, when it
comes to coffee, are not only excellence in taste, quality and
socially-responsible processes of production, but also accessibility and
immediacy at an affordable price. Target groups include organically-conscious
consumers and the health-conscious consumers. Dan Lepidas, Executive Vice
President of Coffee Time says that, "the launch of fair trade organic coffee
reflects Coffee Time's continued commitment to our customers and their
changing lifestyles, tastes and the environment."

    Coffee Time is a privately owned, Canadian corporation with 300 locations
throughout Canada. The timely introduction of new Certified Fair Trade "Coffee
Time Organic Roast" clearly demonstrates Coffee Time's ability to bring a
compelling product to those consumers who seek organic coffee that is grown in
a responsible manner, and to compete favourably with its largest competitors.
New Certified Fair Trade "Coffee Time Organic Roast" will be available at
Coffee Time outlets in Ontario. For more details on Coffee Time and its
outlets, visit

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Clara Northcott, Northcott Communications,
(905) 274-1620,

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