Coca-Cola's "Sogo Carry The Flame" tour invites everyday Canadians to become Olympic Torchbearers

    Coca-Cola selects first Vancouver 2010 Olympic Torchbearer from Quebec;
    newly revealed Vancouver 2010 Olympic Torch designed and manufactured by
    Bombardier displayed

    MONTREAL, Feb. 12 /CNW/ - Coca-Cola's "Sogo Carry the Flame" Tour is
bringing the Vancouver 2010 Olympic Torch to communities across the country to
inspire everyday Canadians to apply to be Olympic Torchbearers and live more
active, healthy lifestyles.
    The national tour is visiting 25 cities so Canadians from coast-to-coast
can feel the excitement and energy of the Olympic spirit. It began today in
Montréal where the Vancouver 2010 Olympic Torch was designed and manufactured
by Bombardier.
    "The Vancouver 2010 Olympic Torch Relay will touch the soul of the
nation," said Mickael Vinet, Olympic Torch Relay Manager, Coca-Cola Canada.
"And with our 'Sogo Carry the Flame' Tour, we hope to use the unique power of
the Olympic Games to inspire the nation to sign up to be torchbearers."
    Coca-Cola's "Sogo Carry the Flame" Tour RV has computers on board so that
Canadians can go to or on the spot to nominate
themselves for the chance to become Olympic Torchbearers.
    At the Montreal kick-off, the first Vancouver 2010 Olympic Torchbearer
from Quebec selected by Coca-Cola was introduced: 16-year-old Catherine
Charron-Delage from Longueuil, Quebec. She is a skilled soccer player, who
also enjoys skiing, wake boarding, biking and kayaking, demonstrating her
commitment to an active lifestyle. She embodies the qualities that Coca-Cola
is looking for in its Olympic Torchbearers.
    "I think everyone across Canada should do a few little things to become
more active and apply and maybe you too will get this awesome chance to be an
Olympic Torchbearer," said Catherine. "That's all I did. I'm staying active
and helping some friends and family to get active too."
    Montrealers were among the first to see the new Vancouver 2010 Olympic
Torch. It was designed and manufactured by Bombardier.
    "Bombardier is very proud to have designed the Olympic Torch, a torch
inspired by Canadian winter landscapes and the fluid lines and curves created
by winter sports," said Guy C. Hachey, President and Chief Operating Officer,
Bombardier Aerospace, "Through Coca-Cola's unique 'Sogo Carry the Flame tour'
and torchbearer program, many communities across Canada will see this
innovative torch and have the opportunity to share in the excitement leading
up to the Vancouver 2010 Winter Games."
    The Vancouver 2010 Olympic Torch is traveling on board a 32-foot RV and
will visit approximately 50 venues in 25 cities. At each stop on the tour,
Canadians can come nominate themselves to carry the Olympic Flame, learn about
the history of the Olympic Torch and join in a series of fun, interactive
activities in and around the RV.
    The tour includes cities such as Calgary, Saskatoon, Quebec City,
Sherbrooke, Thunder Bay, Toronto and Vancouver so that as many Canadians as
possible can share in the Olympic spirit. The RV is stopping in a variety of
locations, including community centres, retail centres, local festivals and
special events.
    Canadians can try out the Sogo Active Interactive Running Video Game that
is on board. Sogo Active is a national, youth active living program presented
by Coca-Cola in collaboration with ParticipACTION. Visit
for additional information.
    They can play road hockey in front of the RV where a boarded-in hockey
zone will be set up. Canadians can also write personal messages on the
"Commitment Wall" to share how they're going to "Live Active" or "Live Green."
    A display of 11 previous Olympic Torches, such as those from Beijing,
Torino, Athens, Salt Lake City, Nagano and Atlanta, is also on board.
Canadians can learn about the history, traditions and significance of the
Olympic Torch.

    Coca-Cola and the Olympic Movement

    The Coca-Cola Company has been associated with the Olympic Games since
1928 and is the longest continuous corporate supporter of the Olympic
Movement. Through the Olympic Games, Coca-Cola encourages people to create
their own path of "positivity" in everyday life by believing that anything is
possible. The Company's sponsorship supports National Olympic Committees in
more than 200 countries to help athletes train and compete. The Coca-Cola
Company is the exclusive nonalcoholic beverage provider to the Olympic Games
through 2020.

    Coca-Cola in Canada

    The Coca-Cola Company is the world's largest beverage company. In Canada,
the Company is represented by its subsidiary, Coca-Cola Ltd. (Coca-Cola in
Canada). Coca-Cola is Canada's largest beverage company. Coca-Cola in Canada
markets three of Canada's top nonalcoholic sparkling beverage brands,
Coca-Cola, Diet Coke and Sprite, and the leading ready-to-drink tea: Nestea.
In addition, our subsidiary is the largest juice and juice drinks company with
Minute Maid, Five Alive and Fruitopia. The Company also markets DASANI,
PowerAde and other hot and cold beverages.
    The Coca-Cola Company is a presenting partner of the Vancouver 2010
Olympic Torch Relay.
    For more information about Coca-Cola in Canada, please visit our website 
at or our parent company's website at www.thecoca-

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Media inquiries: Nathalie Vachon, Hill &
Knowlton Canada, (514) 395-0375 ext. 254,; Lena Beyer, Hill
& Knowlton Canada, (416) 413-4759,

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