Coca-Cola Canada supports Earth Hour 2008

    TORONTO, March 28 /CNW/ - Coca-Cola is powering down. Today, Coca-Cola
Canada announced their global support of Earth Hour 2008, an event created by
the World Wildlife Fund in 2007 to create awareness of climate change.
    Coca-Cola Canada is showing their support of Earth Hour through a number
of initiatives. In Canada, the Company will be turning off our major billboard
signs, and they have reached out to over 800,000 iCoke members, encouraging
them to sign up and participate in Earth Hour. Coca-Cola Canada is also
encouraging its employees to join the effort both at home and at work.
    Climate change is the biggest environmental threat to the planet and the
number one concern for Canadians. The Company is committed to ensuring they
use the best possible mix of energy sources while improving the energy
efficiency of their manufacturing and distribution processes.
    In bottling plants around the world, Coca-Cola is investing to improve
the energy efficiency, thereby reducing their greenhouse gas footprint. The
Company is working to conserve fuel in the fleet of approximately 200,000
diesel vehicles and has also begun use of diesel-electric hybrid trucks in
select markets.
    The Coca-Cola Company has completed the transition to HFC-free insulation
for any new refrigeration units purchased. The equipment will generate 75%
fewer direct greenhouse gas emissions.
    Some examples of the Coca-Cola global support are:

    -   Coca-Cola U.S. - has committed to darken the Times Square billboard
        in New York City, the landmark sign in San Francisco and the lights
        at its world headquarters in Atlanta. They have also donated
        advertising space valued at more than $2.5 million to promote Earth
    -   Coca-Cola Philippines - their digital billboards in Manila and other
        major cities will go dark for Earth Hour.
    -   Coca-Cola Australia, the iconic Coca-Cola sign at Sydney's Kings
        Cross will go dark during Earth Hour.

    The Coca-Cola Company is the world's largest beverage company. In Canada,
the Company is represented by its subsidiary, Coca-Cola Ltd. (Coca-Cola
Canada). Coca-Cola is Canada's largest beverage company. Coca-Cola Canada
markets three of Canada's top nonalcoholic sparkling beverage brands,
Coca-Cola, Diet Coke and Sprite, in addition we are the largest juice and
juice drink company with Minute Maid, Five Alive and Fruitopia and the leading
ready to drink tea producer with Nestea. The Company also markets DASANI,
PowerAde and other hot and cold beverages. For more information about
Coca-Cola Canada, please visit our website at or our parent
company's website at www.thecoca-colacompany.

For further information:

For further information: David Moran, (416) 753-8804

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