Coca-Cola Bottling Company Adds MasterCard(R) PayPass(TM) to 5,000 Vending Machines in Canada

    Consumers can now enjoy the speed and convenience of buying a beverage
    from Coca-Cola vending machines with their PayPass-enabled MasterCard
    payment card

    TORONTO, Oct. 7 /CNW/ - Coca-Cola Bottling Company today announced the
installation of MasterCard(R) PayPass(TM) payment terminals to more vending
machines across Canada. This is the first national activation of such
technology in the Canadian beverage vending industry. To date, 400 vending
machines located in major cities across Canada have been equipped with
MasterCard PayPass technology, with a total of 5,000 machines to be outfitted
by 2010.
    "At Coca-Cola Bottling Company, we're always looking for ways to provide
consumers with our variety of high quality products in the most convenient way
possible," says Alain Robichaud, Vice President, Operations, Coca-Cola
Bottling Company. "MasterCard PayPass offers a value-added solution that
delivers a faster and easier purchasing experience while improving our
company's efficiency and effectiveness."
    In addition to providing greater ease and convenience for consumers, this
wireless technology enables remote monitoring of vending machine sales and
    The PayPass payment terminals are being installed on the front of
Coca-Cola vending machines, next to the cash receptacle. With PayPass,
consumers authorize the transactions securely, by simply "tapping" their
PayPass enabled MasterCard card against a PayPass point-of-sale terminal. The
transaction is confirmed within seconds and the consumer never lets go of
their card. No signature is required and traditional magnetic stripe credit
cards are also accepted.
    "Canadians are early adopters of new payment methods, and we're always
looking for ways to make the payment process easier, more convenient and more
secure," says William Giles, Vice President, Acceptance, MasterCard Canada.
"MasterCard PayPass payments are ideal for traditionally cash-dominant
environments like vending machines, where a quick tap or swipe of your card
eliminates the need to fumble for cash."

    MasterCard PayPass

    MasterCard PayPass uses radio frequency technology to securely transmit
payment details wirelessly between the PayPass device and the merchant's
terminal. The transaction is then processed through the MasterCard network for
clearing and settlement. PayPass cards can also be used in the traditional
manner anywhere MasterCard is accepted.
    MasterCard PayPass is ideal for traditional high-volume retail
environments where speed is essential. As of 2Q 2008 there are nearly
37 million MasterCard PayPass cards and devices in use at more than 122,000
merchants worldwide. There are a number of PayPass trials and rollouts
currently underway in 25 countries, including Australia, Canada, China, the
Czech Republic, France, Germany, Indonesia, Italy, Japan, Korea, Lebanon,
Malaysia, Mexico, Mongolia, the Philippines, Poland, Russia, Spain,
Switzerland, Taiwan, Thailand, Turkey, the United Arab Emirates, the United
Kingdom and the United States.
    Canadians can currently use PayPass at Rabba Fine Foods, Cineplex Odeon,
Tim Hortons, Petro-Canada, Pioneer Petroleums, select Coca-Cola Vending
Machines, Loblaw Companies stores across Canada, and beginning later this
year, Staples, Sobeys and McDonald's Restaurants will also be introducing
    MasterCard is a registered trademark and PayPass is a trademark of
MasterCard International Incorporated.

    About Coca-Cola Bottling Company

    Coca-Cola Bottling Company, a wholly-owned operating division of
Coca-Cola Enterprises Inc., operates in all 10 provinces, and employs 5,500
people across Canada. The company produces, sells and/or distributes a full
range of sparkling and still beverages, including, Coca-Cola, Coca-Cola Zero,
diet Coke, caffeine free Coca-Cola, Sprite, diet Sprite Zero, Five Alive,
Fruitopia, Fresca, Barq's root beer, CPlus beverages, Fanta, Nestea ice teas,
AriZona beverages, Orangina, POWERaDE sports drinks, Full Throttle, Rockstar,
glacéau vitaminwater, Evian, DASANI remineralized water, DASANI Essentials,
FUZE, V8 vegetable and fruit juices, and Minute Maid 100% juices.

    About MasterCard Worldwide

    MasterCard Worldwide advances global commerce by providing a critical
economic link between financial institutions, businesses, cardholders, and
merchants worldwide. As a franchisor, processor, and advisor, MasterCard
develops and markets payment solutions, processes close to 18 billion payments
each year, and provides industry-leading analysis and consulting services to
financial institutions, customers, and merchants. Through its family of
brands, including MasterCard(R), Maestro(R), and Cirrus(R), MasterCard
Worldwide serves consumers and businesses in more than 210 countries and
territories. For more information, go to

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Coca-Cola Bottling Company, Sally Jacquart,
Public Affairs Coordinator, (416) 424-6143,;
MasterCard Canada, Julie Wilson, Director, Public Affairs, (416) 365-5594,

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