COC Promotes Steve Keogh to Director, Communications

    TORONTO, June 11 /CNW/ - The Canadian Olympic Committee (COC) announced
today that Steve Keogh has been promoted to the position of Director,
Communications. Keogh, who joined the COC as Manager, Communications in 2007,
replaces Jackie DeSouza who left the COC in May 2008 after many years in the
position. In his new role Keogh will report directly to David Bedford,
Executive Director Marketing and Communications.
    "It's always a good thing when an organization can promote from within,"
said Chris Rudge, COC Chief Executive Officer. "During the time that Steve has
been with us, he has shown tremendous dedication, creativity, and a strong
work ethic. We are pleased that he has accepted this new challenge as we move
into such an exciting period in Canadian Olympic Games history."
    In the role of Director, Communications, Keogh will be responsible for
the overall direction and strategic planning of the COC's communications
department, including corporate communications, stakeholder relations, media
relations, public relations, issues management, staffing and team promotion.
Keogh will also play a lead role in further developing the COC's web
development and content as well as promoting the Canadian Olympic Foundation
and the proposed national sport networks, the Canadian Amateur Sport Network
and le Réseau du sport amateur canadien.
    Keogh first joined the COC in November 2007, having spent the previous
nine years as Director of Communications with the National Hockey League's
Ottawa Senators. The Ottawa native also served as the Director of Media and
Public Relations with the International League's Ottawa Lynx Baseball club
(Triple-A) and numerous communications and managerial positions with the
University of Ottawa's varsity teams.
    As part of the mission staff at the upcoming Beijing 2008 Olympic Games,
Keogh will be Team Canada's Assistant Press Chief, working alongside Press
Chief Sylvie Bigras. His previous Olympic experience includes press attaché
roles with the Canadian Olympic Team at the 2002 Olympic Winter Games in Salt
Lake City and 2004 Olympic Games in Athens, as well as a guest co-ordinator
role with the Canadian Broadcasting Corporation at the 2006 Olympic Winter
Games in Torino.
    Keogh, who is proficient in both of Canada's official languages, holds a
Bachelor of Social Sciences from the University of Ottawa.

    The Canadian Olympic Committee (COC) is a national, private,
not-for-profit organization committed to sport excellence. It is responsible
for all aspects of Canada's involvement in the Olympic movement, including
Canada's participation in the Olympic and Pan American Games and a wide
variety of programs that promote the Olympic movement in Canada through
cultural and educational means. For more information, see the COC website:

For further information:

For further information: Steve Keogh, Director, Communications, Canadian
Olympic Committee, Phone: (416) 324-4146, Cell: (416) 806-3949, Email:; Sylvie Bigras, Gestionnaire, Communications, Comité
olympique canadien, Cell.: (613) 298-1625, Courriel:

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