Coastal Contacts signs partnership with European Lasik chain


    TSX Symbol: COA

    VANCOUVER, Oct. 8 /CNW/ - Coastal Contacts Inc. ("Coastal") (TSX:COA)
today announced its wholly owned European subsidiary, Lensway AB, has signed a
exclusive partnership agreement with Memira, the number one provider of laser
vision correction in Scandinavia.
    Memira was established in 2007, as a merger between the leading chains of
eye laser clinics in Denmark, Norway and Sweden. With 34 clinics across
Scandinavia, and 8 in Germany, Memira is one of the major providers of first
class laser eye surgery care in Europe.
    The partnership includes co-marketing of laser vision correction services
to Lensway clients in Scandinavia on shared revenue basis and referral of
Lensway customers to Memira for eye exams.
    "This partnership represents an important step forward in our quest to
offer customers a complete vision care solution," said Dan Grappengeiser,
Lensway's Chief Business Development Officer. "Lensway enjoys a dominant
market position in the direct to consumer contact lens business and recently
entered the eyeglasses marketplace. Our strengths will complement those of
Memira as we do not compete directly in any product category. We see this as
an ideal opportunity to generate incremental revenue from customers that are
considering laser vision surgery and provide our customers with eye exams from
the industry leader. We are delighted with this partnership."
    Added Roger Hardy, Coastal Contacts' President and CEO, "We see this
partnership as a catalyst transaction where leading companies in the vision
care industry are recognizing the value we bring to the table. We expect to
see more of these types of partnerships in the future."

    About Coastal Contacts Inc.:

    Coastal Contacts Inc. ( is the world's leading
direct-to-consumer vision products company which designs, produces and
distributes a diversified offering such as contact lenses and eyeglasses. The
Company's unique combination of branded and private label products represent
quality, value and above all, service. Coastal sells into more than 150
countries through proprietary web properties which reflect the culture and
consumer preference of the target market. As new markets for eyeglasses and
contact lenses evolve, the Company is positioned to become the vision product
consumer's retailer of choice owing to its unbeatable value proposition
combining value and service. Already No.1 in many of its markets, Coastal is
rapidly advancing toward its goal of becoming the "World's Optical Store".

    This news release contains certain forward-looking statements that
reflect the current views and/or expectations of Coastal Contacts Inc. with
respect to its performance, business and future events. Investors are
cautioned that all forward-looking statements involve risks and uncertainties
including, without limitation, those relating to changes in the market,
potential downturns in economic conditions, consumer credit risk, limited
suppliers, inventory risk, disruption in our distribution facilities, foreign
exchange fluctuations, changes in business strategy, regulatory requirements,
demand for contact lenses and other vision care products, competition and
dependence on the internet. These risks, as well as others, could cause actual
results and events to vary significantly. Coastal Contacts does not undertake
any obligations to release publicly any revisions for updating any voluntary
forward-looking statements.

    Neither the TSX nor any other regulatory body has reviewed and therefore
    does not accept responsibility for the adequacy or accuracy of this

For further information:

For further information: Terry Vanderkruyk, Vice President, Corporate
Development, Coastal Contacts Inc., (604) 676-4498,

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