Coastal Contacts receives prestigious customer service award


    TSX Symbol: COA

    VANCOUVER, March 8 /CNW/ - Coastal Contacts Inc. (TSX: COA) is pleased to
announce that its wholly owned subsidiary in Europe, Lensway was nominated for
the third consecutive year and awarded first place at the annual European
Q-Survey awards for customer service. Lensway is the leading direct to
consumer retailer of contact lenses in Europe.
    Q-Survey is a European company offering benchmarking and quality
assurance of call center services through surveys and analysis. The relevant
judgment criteria for the competition included general attitude, treatment of
customers, commitment, accuracy, knowledge of products, initiative and
efficiency. Companies are judged by professional evaluators who make 200 phone
calls to each of the competing companies. Lensway was set apart from the
competition due to its consistency of service across multiple languages
servicing numerous markets throughout Europe.
    While the award is for Sweden, for internal benchmarking purposes the
company was also measured with 80 additional phone calls for Norway, Finland
and Germany. The numbers for all three countries showed the same outstanding
performance as for Sweden. Some of the numbers for Norway were the best ever
measured by Q-Survey.
    "Our European customer service team has demonstrated a commitment to
customer service excellence and deserves our congratulations for a job well
done," stated Roger Hardy, President and Chief Executive Officer of Coastal
Contacts. "Led by Daniel Muhlbach, the CEO of our European operations, Lensway
has consistently proven their commitment to continuous improvement in all
aspects of the business. We have an excellent foundation at Lensway from which
to continue our expansion throughout Europe."

    About Coastal Contacts:

    Coastal Contacts is the world's fastest-growing vision care supplier.
Leveraging its world class operations in Europe, North America and Asia,
Coastal is building a predictable recurring revenue stream. Coastal shipped
approximately 870,000 orders in 2006, of which 56% were reorders, by
consistently providing customers with a comprehensive product line, savings
and convenience. Already No.1 in most of its markets, Coastal is rapidly
advancing toward its goal of becoming the dominant global vision care

    This news release contains certain forward-looking statements that
reflect the current views and/or expectations of Coastal Contacts Inc. with
respect to its performance, business and future events. Investors are
cautioned that all forward-looking statements involve risks and uncertainties
including, without limitation, those relating to changes in the market,
potential downturns in economic conditions, limited suppliers, inventory risk,
disruption in our distribution facilities, foreign exchange fluctuations,
regulatory requirements, demand for contact lenses, competition and dependence
on the internet. These risks, as well as others, could cause actual results
and events to vary significantly. Coastal Contacts does not undertake any
obligations to release publicly any revisions for updating any voluntary
forward-looking statements.

    Neither the TSX nor any other regulatory body has reviewed and therefore
    does not accept responsibility for the adequacy or accuracy of this

For further information:

For further information: visit or contact: Terry
Vanderkruyk, Vice President, Corporate Development, Coastal Contacts Inc.,
(604) 676-4498,

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