Coastal Contacts partners with DoubleClick(TM)


    TSX Symbol: COA

    VANCOUVER, Nov. 19 /CNW/ - November 20, 2007 - Coastal Contacts Inc.
(TSX: COA) ("Coastal Contacts") announced today that the Company has retained
both DoubleClick and its performance marketing division, DoubleClick
Performics, to assist with the online marketing and execution of Coastal
Contacts' vision care product strategy.
    "As Coastal grows and continues to broaden its reach into the vision care
market around the world, it becomes increasingly important to ensure that we
stay at the forefront of Internet marketing," said Stefan Hawes, Coastal's
Vice President, Marketing. "The agreement with DoubleClick and DoubleClick
Performics is an important piece of our strategy going forward."
    DoubleClick and DoubleClick Performics work closely together to provide
Coastal Contacts with an end-to-end digital marketing solution including
international use of DART search technologies and full-service search campaign
    "We are pleased to provide Coastal Contacts with service level solutions
that are flexible and configurable based on their growth plans and expanding
business needs," said Stuart Larkins, Vice President of Search at DoubleClick

    About Coastal Contacts:

    Coastal Contacts ( is one of the world's
fastest-growing vision care suppliers. Leveraging its world class operations
in Europe, North America and Asia, Coastal is building a predictable recurring
revenue stream in the contact lens segment and is developing complementary
branded vision care products. Already No. 1 in many of its markets, Coastal is
rapidly advancing toward its goal of becoming the dominant global vision care

    This news release contains certain forward-looking statements that
reflect the current views and/or expectations of Coastal Contacts Inc. with
respect to its performance, business and future events. Investors are
cautioned that all forward-looking statements involve risks and uncertainties
including, without limitation, those relating to changes in the market,
potential downturns in economic conditions, limited suppliers, inventory risk,
disruption in our distribution facilities, foreign exchange fluctuations,
changes in business strategy, regulatory requirements, demand for contact
lenses, competition and dependence on the internet. These risks, as well as
others, could cause actual results and events to vary significantly. Coastal
Contacts does not undertake any obligations to release publicly any revisions
for updating any voluntary forward-looking statements.

For further information:

For further information: Terry Vanderkruyk, Vice President, Corporate
Development, Coastal Contacts Inc., (604) 676-4498,; web:

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