Coastal Contacts partners with Blue Cross for national program


    TSX Symbol: COA

    VANCOUVER, July 8 /CNW/ - Coastal Contacts Inc. (TSX: COA) announced
today that it has entered into a partnership agreement with Blue Cross through
its Blue Advantage(TM) program.
    This initiative provides access to savings on vision products for Blue
Cross members across Canada. Coastal, through its Canadian web portal has partnered with Canadian Blue Cross organizations to
help Blue Cross members access Clearly Contacts' contact lenses and related
vision care products, and its unparalleled value and service.
    "We believe the partnership with Blue Cross is an ideal way to extend our
reach and provide our unbeatable value proposition to contact lens consumers
across Canada," stated Roger Hardy, Coastal Contacts' President and CEO. "It
is a perfect example of how our business model can help to stretch health care
dollars while providing consumers with valuable time savings in their busy
lives. We are thrilled with this partnership and congratulate Blue Cross on
establishing the Blue Advantage(TM) program."

    About Blue Cross:

    For over 65 years the Blue Cross name has been synonymous with affordable
quality products and personalized service for millions of Canadians. Each of
the following organizations provides group and individual health, dental; life
and disability benefit plans for employer groups and individuals in their
respective regions.

    Medavie Blue Cross
    Ontario Blue Cross
    Quebec Blue Cross
    Manitoba Blue Cross
    Saskatchewan Blue Cross
    Alberta Blue Cross
    Pacific Blue Cross

    Collectively, the member plans cover more than 8 million Canadians,
representing 30% of the supplementary health and dental market.

    About Coastal Contacts:

    Coastal Contacts is the world's leading direct to consumer vision
products company which designs, produces and distributes a diversified
offering such as contact lenses and eyeglasses. The Company's unique
combination of branded and private label products represent quality, value and
above all, service. Coastal sells into more than 150 countries through
proprietary web properties which reflect the culture and consumer preference
of the target market. As new markets for eyeglasses and contact lenses evolve,
the Company is positioned to become the vision product consumer's retailer of
choice owing to its unbeatable value proposition combining value and service.
Already No. 1 in many of its markets, Coastal is rapidly advancing toward its
goal of becoming the "World's Optical Store".

    This news release is for informational purposes only and does not
constitute an offer to buy or the solicitation of an offer to buy or the
solicitation of an offer to sell common shares of Coastal.
    This news release may contain forward-looking statements that reflect the
current views and/or expectations of Coastal Contacts Inc. with respect to its
performance, business and future events. Investors are cautioned that all
forward-looking statements involve risks and uncertainties including, without
limitation, those relating to changes in the market, potential downturns in
economic conditions, consumer credit risk, our ability to implement our
business strategies, limited suppliers, inventory risk, disruption in our
distribution facilities, foreign exchange fluctuations, regulatory
requirements, demand for contact lenses and eyeglasses, competition and
dependence on the internet. These risks, as well as others described in detail
in Coastal's Annual Information Form and other filings with Canadian
securities regulatory authorities, could cause actual results and events to
vary significantly. Coastal Contacts does not undertake any obligations to
release publicly any revisions for updating any voluntary forward-looking

    Neither the TSX nor any other regulatory body has reviewed and therefore
    does not accept responsibility for the adequacy or accuracy of this

For further information:

For further information: Terry Vanderkruyk, Vice President, Corporate
Development, Coastal Contacts Inc., (604) 676-4498,

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