Coastal Contacts named as one of BC's top 25 exporters for 2008


    TSX Symbol: COA

    VANCOUVER, Sept. 29 /CNW/ - Coastal Contacts Inc. ("Coastal Contacts" or
the "Company") announced today that the Company will be recognized as one of
British Columbia's top 25 exporters for 2008 by the Government of British
Columbia and the BC Division of Canadian Manufacturers & Exporters at the 2008
BC Export Awards to be held on November 21, 2008. As well as placing among the
top 25 exporters in BC, Coastal Contacts has been named as one of the top 3
finalists in the category of consumer products.
    The BC Export Awards recognize the innovative approaches and unique
contributions of British Columbia export companies across a variety of sectors
and in regions throughout the province. The Awards are co-hosted by the
Government of British Columbia and the BC Division of Canadian Manufacturers &
Exporters and is the oldest awards ceremony of its kind in Canada.
    "We are proud to be a part of the export community in British Columbia
and are honored to be named in the top 25 in the Province" stated Roger Hardy,
Coastal Contacts' President and CEO. "Since being founded in Vancouver in
2000, Coastal Contacts has grown into a vision products market leader selling
contact lenses, eyeglasses, sunglasses and accessories direct to consumers in
more than 150 countries around the world. With 2008 forecast revenues of
$120-$125 million and a strong balance sheet, we are well positioned to take
advantage of significant opportunities that lie in front of us. This award is
well deserved recognition to the entire Coastal Contacts team that is focused
on making Coastal Contacts the World's Optical Store."
    "We are extremely pleased to have the opportunity to showcase the
Province's top exporters, said the Honourable Ida Chong, Minister of
Technology, Trade and Economic Development. This year's group of finalists
demonstrates British Columbia's success in an increasingly challenging
climate. The finalists this year come from communities all over BC and from
diverse economic sectors."

    About Coastal Contacts:

    Coastal Contacts Inc. ( is the world's leading
direct-to-consumer vision products company which designs, produces and
distributes a diversified offering such as contact lenses and eyeglasses. The
Company's unique combination of branded and private label products represent
quality, value and, above all, service. Coastal Contacts sells its products in
more than 150 countries through proprietary web properties which reflect the
culture and consumer preference of the target market. As new markets for
eyeglasses and contact lenses evolve, the Company is positioned to become the
vision product consumer's retailer of choice owing to its unbeatable value
proposition combining value and service. Already No. 1 in many of its markets,
Coastal Contacts is rapidly advancing toward its goal of becoming the "World's
Optical Store".

    This news release contains certain forward-looking statements that
reflect the current views and/or expectations of Coastal Contacts Inc. with
respect to its performance, business and future events, including management's
forecast with respect to fiscal year 2008 revenue. Investors are cautioned
that all forward-looking statements involve risks and uncertainties including,
without limitation, those relating to changes in the market, potential
downturns in economic conditions, limited suppliers, inventory risk,
disruption in our distribution facilities, foreign exchange fluctuations,
regulatory requirements, demand for contact lenses, competition and dependence
on the internet. These risks, as well as others, could cause actual results
and events to vary significantly. Coastal Contacts does not undertake any
obligations to release publicly any revisions for updating any voluntary
forward-looking statements.

For further information:

For further information: Terry Vanderkruyk, Vice President, Corporate
Development, Coastal Contacts Inc., (604) 676-4498,

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