Coastal Contacts moves up in "Report on Business" rankings


    TSX Symbol: COA

    VANCOUVER, Sept. 3 /CNW/ - Coastal Contacts Inc. ("Coastal Contacts")
announced today that the Company has been ranked 537th in the of the top 1,000
public companies in Canada by industry leading "Report on Business" Magazine
published by the Globe and Mail.
    "We are encouraged to see Coastal Contacts moved up the rankings from
715th in 2006 to 537th in 2007," stated Roger Hardy, Coastal Contacts'
President and CEO. "The team at Coastal Contacts continues to build a world
class, direct to consumer business focused on vision products such as contact
lenses, eyeglasses and sunglasses. A growing multi-billion dollar market
combined with the shift away from traditional retail channels to eCommerce,
has ideally positioned Coastal Contacts continued revenue growth and earnings
    Consumers today are knowledgeable and demanding, seeking the best
combination of service and value. In the categories of contact lenses,
eyeglasses and related vision care accessories, Coastal Contacts has built a
superior "total service offering", setting a new standard. Coastal Contacts
sold into more than 150 countries in 2007 and that reach continues to grow."

    About Coastal Contacts:

    Coastal Contacts (, is the world's leading
direct-to-consumer vision products company which designs, produces and
distributes a diversified offering such as contact lenses and eyeglasses. The
Company's unique combination of branded and private label products represent
quality, value and above all, service. Coastal sells into more than 150
countries through proprietary web properties which reflect the culture and
consumer preference of the target market. As new markets for eyeglasses and
contact lenses evolve, the Company is positioned to become the vision product
consumer's retailer of choice owing to its unbeatable value proposition
combining value and service. Already No.1 in many of its markets, Coastal is
rapidly advancing toward its goal of becoming the "World's Optical Store".

    This news release contains certain forward-looking statements that
reflect the current views and/or expectations of Coastal Contacts Inc. with
respect to its performance, business and future events. Investors are
cautioned that all forward-looking statements involve risks and uncertainties
including, without limitation, those relating to changes in the market,
potential downturns in economic conditions, consumer credit risk, limited
suppliers, inventory risk, disruption in distribution facilities, foreign
exchange fluctuations, changes in business strategy, regulatory requirements,
demand for contact lenses and other vision care products, competition and
dependence on the internet. These risks, as well as others, could cause actual
results and events to vary significantly. Coastal Contacts Inc. does not
undertake any obligations to release publicly any revisions for updating any
voluntary forward-looking statements.

For further information:

For further information: Terry Vanderkruyk, Vice President, Corporate
Development, Coastal Contacts Inc., (604) 676-4498,

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