Coastal Contacts Launches Healthy Eyes Multi Purpose Contact Lens Solution


    TSX Symbol: COA

    VANCOUVER, Aug. 15 /CNW/ - Coastal Contacts Inc. (TSX: COA) announced
today that it has launched its own private label Healthy Eyes Multi Purpose
Solution for soft contact lenses.
    Healthy Eyes Multi Purpose Solution is an advanced, natural formula that
can be used to clean, disinfect, rinse, store, rewet and remove protein
deposits from soft contact lenses. The product has been designed as a "rub and
rinse" solution, which is acknowledged as the most effective method of
removing protein deposits from soft contact lenses. Healthy Eyes Multi Purpose
Solution has been approved by the United States Food and Drug Administration
for sale in the United States, and it holds a CE mark which allows it to be
sold in Europe.
    The global market for contact lens solutions is estimated at over
$1.6 billion annually. Recent product recalls by some of the leading lens
solution manufacturers have created a market eager for a solution that is more
natural, easy to use and effective.
    In addition to launching Healthy Eyes Multi Purpose Solution, the Company
recently began including a free replacement contact lens case in each order of
extended wear contact lenses, to encourage proper contact lens care. In order
to reduce the risk of infection, most eye care physicians advise patients to
replace their contact lens cases every three months. Coastal encourages
contact lens wearers to follow care procedures provided by the manufacturers
and to visit their Eye Care Practitioner on a regular basis.
    "We are excited to be launching our private label multi purpose solution
under our Healthy Eyes brand," stated Roger Hardy, Coastal Contacts' President
and CEO. "Initially we will market the solution to our growing contact lens
customer base of more than two million customers, focusing on its natural
formulation, proper eye care protocols and our ability to provide "one-stop
shopping" to our customers. This type of product bundling is expected to
increase both order size and gross margins across all of our geographic
    Mr. Hardy continued, "This product launch is the first of several that we
plan to announce in the next twelve months with the goal of further monetizing
our existing customer database by providing them with a significantly expanded
product offering. We are pleased with the ability of our product development
group to bring the Healthy Eyes Multi Purpose Solution to market in a timely
manner. We are also excited by the strong sales results and immediate interest
from our customers."

    About Coastal Contacts:

    Coastal Contacts is the world's fastest-growing vision care supplier.
Leveraging its world class operations in Europe, North America and Asia,
Coastal is building a predictable recurring revenue stream in the contact lens
segment and is developing complementary branded vision care products. Already
No.1 in most of its markets, Coastal is rapidly advancing toward its goal of
becoming the dominant global vision care supplier.

    This news release contains certain forward-looking statements that
reflect the current views and/or expectations of Coastal Contacts Inc. with
respect to its performance, business and future events. Investors are
cautioned that all forward-looking statements involve risks and uncertainties
including, without limitation, those relating to changes in the market,
potential downturns in economic conditions, limited suppliers, inventory risk,
disruption in our distribution facilities, foreign exchange fluctuations,
regulatory requirements, demand for contact lenses, competition and dependence
on the internet. These risks, as well as others, could cause actual results
and events to vary significantly. Coastal Contacts does not undertake any
obligations to release publicly any revisions for updating any voluntary
forward-looking statements.

    Neither the TSX nor any other regulatory body has reviewed and therefore
    does not accept responsibility for the adequacy or accuracy of this

For further information:

For further information: Terry Vanderkruyk, Vice President, Corporate
Development, Coastal Contacts Inc., (604) 676-4498,

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