Coastal Contacts goes robotic to increase eyeglasses production capacity by 200%

    TSX Symbol: COA

    VANCOUVER, Sept. 5 /CNW/ - Coastal Contacts Inc. ("Coastal Contacts")
announced today that the Company has installed the first NIDEK Robotic
Handling Unit (RHU) machine in Western Canada, increasing its prescription
eyeglasses production capacity by 200%.
    Coastal Contacts, which is known for its innovative approach to selling
vision care products such as eyeglasses, sunglasses and contact lenses online,
has made its latest investment in technology with this state-of-the-art edging
machine, used to produce prescription eyeglasses.
    "Our goal is to become the largest optical store in the world, delivering
only premium quality vision care products and to do this we will continue to
invest in state-of-the-art technology, to deliver quality eye glasses faster
and more cost effectively than our competitors," stated Steve Wallace, VP
Sales with Coastal Contacts. "We launched our eyeglasses business earlier this
year and within a relatively short period of time, our optical laboratories in
Vancouver and Stockholm have been scaling technology and optimizing efficiency
to match the growing demand for prescription eyeglasses purchased over the
    The NIDEK RHU 1500 is a fully automated machine which includes a robotic
arm that has the capability to produce 1,000 pairs of eyeglasses per day. The
NIDEK is the first machine of its kind to be installed in Western Canada and
is acknowledged as the most efficient edging system in the market.
    NIDEK is a market leader in the field of ophthalmic equipment,
established in 1971 in Japan. The Company produces best in class optometric
and lens edging machines and with numerous successful system installations
around the world.

    About Coastal Contacts:

    Coastal Contacts (, is the world's leading
direct-to-consumer vision products company which designs, produces and
distributes a diversified offering such as contact lenses and eyeglasses. The
Company's unique combination of branded and private label products represent
quality, value and above all, service. Coastal sells into more than 150
countries through proprietary web properties which reflect the culture and
consumer preference of the target market. As new markets for eyeglasses and
contact lenses evolve, the Company is positioned to become the vision product
consumer's retailer of choice owing to its unbeatable value proposition
combining value and service. Already No. 1 in many of its markets, Coastal is
rapidly advancing toward its goal of becoming the "World's Optical Store".

For further information:

For further information: Terry Vanderkruyk, Vice President, Corporate
Development, Coastal Contacts Inc./Clearly Contacts Ltd, (604) 676-4498,

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