Coastal Contacts appoints Vice President of North American Sales


    TSX Symbol: COA

    VANCOUVER, Sept. 18 /CNW/ - Coastal Contacts Inc. (TSX: COA) announced
today the appointment of Steve Wallace as Vice President, North American
    Prior to joining Coastal, Mr. Wallace most recently held the position of
Director, Strategic Alliances and Public Relations with 1-800-GOT-JUNK?,
world's largest junk removal company. Prior to his most recent position, Mr.
Wallace founded and subsequently sold Active Wireless Inc., a multi unit
business to business retailer of telecommunications equipment and services
with operations in Vancouver and Toronto.
    "Steve's professional career has been a combination of entrepreneurial
success combined with sales team leadership in high growth organizations",
said Roger Hardy, Coastal Contacts President and CEO. "We are pleased to have
him join our team to contribute to our continued growth and lead our product
line expansion."

    About Coastal Contacts:

    Coastal Contacts is the world's fastest-growing vision care supplier.
Leveraging its world class operations in Europe, North America and Asia,
Coastal is building a predictable recurring revenue stream in the contact lens
segment and is developing complementary branded vision care products. Already
No.1 in most of its markets, Coastal is rapidly advancing toward its goal of
becoming the dominant global vision care supplier.

    This news release contains certain forward-looking statements that
reflect the current views and/or expectations of Coastal Contacts Inc. with
respect to its performance, business and future events. Investors are
cautioned that all forward-looking statements involve risks and uncertainties
including, without limitation, those relating to changes in the market,
potential downturns in economic conditions, limited suppliers, inventory risk,
disruption in our distribution facilities, foreign exchange fluctuations,
regulatory requirements, demand for contact lenses, competition and dependence
on the internet. These risks, as well as others, could cause actual results
and events to vary significantly. Coastal Contacts does not undertake any
obligations to release publicly any revisions for updating any voluntary
forward-looking statements.

For further information:

For further information: Terry Vanderkruyk, Vice President, Corporate
Development, Coastal Contacts Inc., (604) 669-1555, Ext. 326,

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