Coastal Contacts appoints senior eyeglasses lab manager


    TSX Symbol: COA

    VANCOUVER, April 2 /CNW/ - Coastal Contacts Inc. (TSX: COA) announced
today the appointment of Scott Turnbull as Senior Lab Manager for its growing
eyeglasses business.
    Having spent more than 23 years in the optical industry, Mr. Turnbull has
worked as an optician and most recently as Lab Manager with Essilor Canada
Ltd, (Nasdaq:   ESLOY) at one of the largest eyeglasses manufacturing facilities
in Canada. Prior to his most recent position, Mr. Turnbull founded Canadian
Optometric Solutions, an optometric practice management consulting business in
British Columbia.
    "Mr. Turnbull's professional career in the industry has given him the
knowledge and skills to successfully manage large lab operations and the
ability to handle our order volume, without compromising the high quality
standards that we have established." Said Roger Hardy, Coastal Contacts
President and CEO. "We are pleased to have him join our team, contribute to
our continued growth and lead our eyeglasses manufacturing group."
    Coastal launched its eyeglasses business in February 2008 and has rapidly
become a leader in the direct to consumer eyeglasses channel passing savings
on to customers. Customers are delighted to have access to high quality
eyeglasses at previously unheard of prices.

    About Coastal Contacts:

    Coastal Contacts Inc. ( is the world's leading
direct-to-consumer vision products company which designs, produces and
distributes a diversified offering such as contact lenses and eyeglasses. The
Company's unique combination of branded and private label products represent
quality, value and above all, service. Coastal sells into more than 150
countries through proprietary web properties which reflect the culture and
consumer preference of the target market. As new markets for eyeglasses and
contact lenses evolve, the Company is positioned to become the vision product
consumer's retailer of choice owing to its unbeatable value proposition
combining value and service. Already No. 1 in many of its markets, Coastal is
rapidly advancing toward its goal of becoming the "World's Optical Store".

    This news release contains certain forward-looking statements that
reflect the current views and/or expectations of Coastal Contacts Inc. with
respect to its performance, business and future events. Investors are
cautioned that all forward-looking statements involve risks and uncertainties
including, without limitation, those relating to changes in the market,
potential downturns in economic conditions, consumer credit risk, limited
suppliers, inventory risk, disruption in our distribution facilities, foreign
exchange fluctuations, changes in business strategy, regulatory requirements,
demand for contact lenses and other vision care products, competition,
dependence on the internet and other risks detailed in our filings with the
Canadian securities regulatory authorities. Reference should be made to the
section entitled "Risk Factors" contained in our most recently filed Annual
Information Form dated January 29, 2009 for a detailed description of the
risks and uncertainties relating to our business. These risks, as well as
others, could cause actual results and events to vary significantly.
Accordingly, readers should not place undue reliance on forward-looking
statements and information, which are qualified in their entirety by this
cautionary statement. Except as required by applicable law, Coastal Contacts
does not undertake any obligations to release publicly any revisions for
updating any voluntary forward-looking statements.

    Neither the TSX nor any other regulatory body has reviewed and therefore
    does not accept responsibility for the adequacy or accuracy of this

For further information:

For further information: Terry Vanderkruyk, Vice President, Corporate
Development, Coastal Contacts Inc., (604) 676-4498,

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