MEC Futures Project sets three ambitious long-term goals
VANCOUVER, Oct. 17 /CNW/ - A novel approach to business planning has
given Mountain Equipment Co-op(TM) (MEC), a Canadian sustainability leader,
clear direction for at least the next ten years. The MEC Futures Project
established three ambitious long-term goals-concerning outdoor recreation,
wilderness conservation and sustainability in the marketplace - that the
co-operative retailer will "purposefully pursue" over the next decade.
MEC board director and Futures Project chair Colin Campbell said, "Just
as successful outdoor adventures require planning for the unforeseen, the
Futures Project involved looking ahead to determine how we want this highly
successful business to evolve and exert influence on some of the most pressing
issues of our time."
Specific outcomes for each goal have been set that MEC will address
through its rolling strategic plan and annual business plans. This approach
breaks the mould of traditional business planning by embedding long-term goals
within a strategic and operational framework that can affect change
incrementally over time.
"A truly sustainable business is one that not only succeeds over the
long-term - but has a vision of what its future success looks like," said MEC
CEO Peter Robinson. "The Futures Project was about answering the question, How
can we ensure MEC's long-term success and make a positive contribution to
Canadian society at the same time?"
The first goal aims to increase participation in self-propelled
wilderness-oriented recreation in Canada. One outcome of this goal will be to
ensure that more youth and children are active in the outdoors across the
Goal number two focuses on the natural environment: to support the
creation and stewardship of a comprehensive network of parks, wilderness and
outdoor recreation in Canada. Reaching this goal would mean, in part, that
parks would increase in number and more public land would be designated as
The third goal involves fostering change toward environmental, social and
economic sustainability in the marketplace. Among other things, to realize
this goal MEC will move toward carbon neutrality and zero waste in its
Achieving these goals will ensure that MEC maintains a viable vibrant
business and that it builds trust with the members it serves.
The three goals were established following an extensive consultation
process in which hundreds of MEC employees and members from across Canada
provided their views on MEC's future priorities.
More information about the MEC Futures Project is available on the short
video, Choosing Our Path, which is available upon request or online at:
MEC is Canada's leading retailer of outdoor clothing and equipment,
providing quality products and services for activities like hiking, climbing,
cycling and skiing. Established in 1971, MEC has more than 2.6 million members
throughout Canada and around the world. The Co-op is recognized for its
commitment to community and sustainability.
For further information:
For further information: Tim Southam, Communications Manager, (604)
707-4480 (Direct), (778) 388-1275 (Cell), email@example.com; Nadia Beaupré,
Communications and Marketing Coordinator, (604) 707-4466 (Direct),