CNW Group launches new social media tool


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    TORONTO, Aug. 14 /CNW/ - CNW Group, Canada's leading news and information
distribution provider, today launched an important social media tool to
connect clients to the world of non-traditional media.
    Evolving from the current Multi-Media News Release, the "Social Media
Release" takes the four basic platforms; print, audio, video and Internet, and
gives customers access to a host of new, online news distribution features. It
not only expands the reach of a standard news release into online channels, it
increases visibility among more traditional media by providing features such
as pre-approved quotes, links to related content, two-way conversations via a
comment box, etc.
    "It's imperative that our clients understand that the Social Media
Release is most effective when it is included as one component of an overall
communications strategy," said Nicole Guillot, Vice President New Products.
"The ability of organizations to communicate a consistent message to a broad
range of audiences and enable them to have a conversation on the subject in
question has never been easier."
    From the beginning, CNW Group took a strategic, measured, approach to
social media, conducting extensive research into client needs and
collaborating with a number of recognized experts within the online community.
Many of these "thought leaders" agree that social media is most powerful when
it is combined with more traditional forms of information distribution.
    Brian Solis, Principal of FutureWorks and blogger at PR
2.0(, sees the Social
Media Release as a new channel in today's PR world, partnering with
traditional press releases and not replacing them; "Social media releases can
complement your outbound communications strategy by bridging your story with
the people you're trying to reach. For bloggers and online journalists, SMRs
also aggregate social media elements from across respective networks into one
resource hub using the media elements that will more effectively engage
    CNW Group's history of innovation and market leadership enables clients
to combine social media strategies with a broad range of other services unique
to the company. "Services such as Webcasts, Podcasts, Photos, Broadcast
Services, Video-On-Demand, etc. were pioneered by CNW Group in Canada and have
continued to evolve," said Carolyn McGill-Davidson, Senior Vice President,
Sales and Marketing - CNW Group. "Similarly, as online news distribution
evolves, CNW Group is committed to developing and enhancing its products and
services to meet customer needs," she added.
    CNW Group can manage all elements of a Social Media Release, provide
in-house audio and video production and consultation for scripting,
interviewing and editing.

    About CNW Group

    CNW Group is a global leader in news and information distribution
services for professional communicators. Established in 1960, CNW is part of
the International PR Newswire network, reaching news outlets in 135 countries
worldwide. CNW Group provides electronic news distribution, targeting,
monitoring, translation, Webcast and disclosure services to corporate,
government, associations, labour, non-profit and other customers worldwide.
CNW Group helps Canadian and international organizations to connect with local
and global audiences including the news media, the investment community and
the general public. CNW Group is co-owned by two news distribution
powerhouses: PR Newswire, based in New York City, USA and PA Group, based in
London, UK. 1.877.CNW.7890

For further information:

For further information: Additional information is available from: Joe
Vecsi, Manager, Corporate Communications, CNW Group, (416) 863-2134

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