TORONTO, April 20 /CNW/ - CNW Group, Canada's most trusted provider of
direct-from-source news releases and broadcast-quality audio and video to the
media, today announced a unique enhancement to its Broadcast Distribution
Accredited media can download broadcast-quality video footage and audio
files for immediate use in developing TV, radio and online news stories, 24/7
via the new Broadcast-On-Demand website hosted at www.newswire.ca.
Low-resolution files are available for media preview and for the benefit of
CNW clients' online audiences.
"Broadcast-On-Demand was developed in response to requests from broadcast
media for an alternative to satellite distribution," said Nicole Guillot, VP
Products, CNW Group. "Satellite doesn't offer an archive, meaning if you miss
the incoming feed, you miss the content altogether. Broadcast-On-Demand
archives material a minimum of one month, giving stations the ability to
download material on their schedule. It also allows them the chance to preview
it first to see if it meets their needs."
Broadcast-On-Demand is of immense benefit to television and radio
stations in smaller markets without satellite feeds. It will also prove useful
to online media sources and social media networks seeking streaming video and
audio content for their sites.
In addition to video and audio files, the Broadcast-On-Demand site
aggregates all other content related to a CNW client's story, such as the
accompanying CNW news release, photos or image files, making it a valuable
one-stop research tool for journalists working in any media type.
CNW Group has engaged Web 2.0 as means of expanding the reach of our
clients' news beyond the scope of traditional media. The Broadcast-On-Demand
site and all client news release pages on our website contain links to popular
social media sites: Digg, del.icio.us and Newsvine. As an optional add-on to
our Broadcast Distribution package, CNW can now post client videos to YouTube,
Google and Yahoo. In addition, all client podcasts are now available in a CNW
Group section within the iTunes Music Store.
For further information:
For further information: Laurie Smith, Director, Marketing & Corporate
Communications, CNW Group, Tel: (416) 863-5616, Cell: (416) 520-3083, Email:
Laurie.Smith@newswire.ca, www.newswire.ca; Tim Griffin, Product Manager,
Broadcast Services, CNW Group, Tel: (416) 863-5615, Cell: (416) 821-1360,
Email: Tim.Griffin@newswire.ca, www.newswire.ca