CMA Honours the Club des petits déjeuners du Québec (Québec Breakfast Club) for Excellence in Health Promotion

    OTTAWA, Aug. 12 /CNW Telbec/ - The Canadian Medical Association (CMA)
announced today that the Club des petits déjeuners du Québec (Québec Breakfast
Club) had received its Award for Excellence in Health Promotion. The award
recognizes individuals and organizations from outside of the health sector who
have made a significant contribution toward a healthy population and a healthy
    "The CMA's vision of a healthy population can only be achieved through
the actions of all Canadians," said CMA President Dr. Brian Day. "We are
therefore delighted to present the 2008 Award for Excellence in Health
Promotion to this dynamic provincial organization whose excellent work and
reputation is known throughout Québec."
    Ever since it opened its doors in 1994 at an elementary school in
Longueuil, the Québec Breakfast Club has had a positive effect on children's
academic achievement, respect for others, and self-esteem. Absenteeism has
dropped, attentiveness has improved, more students succeed in their studies
and good habits that will become lifelong routines are being established.
    Since the experiment at Lionel-Groulx elementary school, founding
president Daniel Germain has seen his vision for improving the lives of
children expand to more than 225 Québec schools. Thanks to partnerships with
corporations, foundations, private businesses and government, the Québec
Breakfast Club provides nutritious hot breakfasts - two million each year - to
about 15,000 children across Québec. Close to 2500 volunteers help this vision
become reality each day.
    The Breakfast Club also has expanded to include after-school projects, a
self-esteem program, camping excursions, and visits from celebrities to serve
    "I am deeply moved that the Quebec Breakfast Club has been chosen to
receive the Award for Excellence in Health Care," said Daniel Germain. "I
would like to sincerely thank the Canadian Medical Association for this
    In 2005 the program expanded to other provinces. Partnered with the
previously established Breakfast for Learning initiative, it builds on the
success of the Québec model and supports fundraising, visibility, and
corporate support of new school nutrition programs across Canada. The amount
of work is impressive but to date, the response, the growth and the national
partnerships are very successful.
    "When the first Quebec Breakfast Club opened in a school on the South
Shore of Montréal, I could hardly have imagined that a very simple idea would
gather such momentum. But I wasn't the only one who believed in it. Others
shared my conviction that a nutritious breakfast before school is a vital
element for children to thrive academically," said Mr. Germain. "The general
public and thousands of volunteers and partners joined the chorus to enable
the Quebec Breakfast Club to help as many children as possible to start their
day with a full stomach and a ready mind.
    "This Award for Excellence in Health Promotion, therefore, belongs to
each and every one who believed in me and who joined me in my quest to give
our children a brighter future by providing them with an equal opportunity for
success," added Mr. Germain.
    The United Nations World Food Program has recognized the initiative as
one of the top programs of its kind in the world, and Mr. Germain has been
invested in the Order of Quebec for his achievement. He has been praised by
politicians, physicians and even Cirque du Soleil for putting his personal
values into action and for initiating change that will improve communities.

    The CMA Award for Excellence in Health Promotion will be presented in
Montreal, QC on Aug. 20 at the Centre Sheraton during the CMA's 141st annual

    The CMA's Award for Excellence in Health Promotion was introduced in
2003. For consideration for this award, nominees must have contributed to the
improvement of health through health promotion actions, initiatives or
increased public awareness. Additional information on the CMA Award for
Excellence in Health Promotion including nomination forms can be found at

For further information:

For further information: Lucie Boileau, Manager, Media Relations, (613)
731-8610, 1-800-663-7336 ext. 1266, Mobile: (613) 447-0866

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