Club Sobeys MasterCard Becomes Preferred Payment Card at Sobeys stores in Ontario and Western Canada

    Club Sobeys MasterCard card to be equipped with MasterCard(R) PayPass(TM)
    and chip technology

    TORONTO, Sept. 16 /CNW/ - MasterCard Canada and Sobeys Inc. today
announced an agreement that makes MasterCard Sobeys' preferred payment card at
Sobeys banner stores in Ontario and Western Canada. The agreement includes the
launch of the first Sobeys-branded payment card, called Club Sobeys
    "Sobeys and MasterCard are committed to providing Canadians with the best
possible experience at the check-out," says Kevin Stanton, President,
MasterCard Canada. "MasterCard is proud to provide Sobeys banner stores with
their first payment card for Ontario and Western Canada, and pleased to bring
our convenient, secure and innovative payment technologies to their customers.
I think this is yet another great example of how retailers and MasterCard help
consumers get more from their purchases."
    The introduction of the Club Sobeys MasterCard as the preferred payment
card at Sobeys grocery stores in Ontario and Western Canada will be supported
by advertising and in-store signage.

    About MasterCard PayPass

    MasterCard PayPass uses radio frequency technology to securely transmit
payment details wirelessly between the PayPass device and the merchant's
terminal. The transaction is then processed through the MasterCard network for
clearing and settlement. PayPass cards can also be used in the traditional
manner anywhere MasterCard is accepted.
    MasterCard PayPass is ideal for traditional high-volume retail
environments where speed is essential. As of 2Q 2008 there are nearly 37
million MasterCard PayPass cards and devices in use at more than 122,000
merchants worldwide.

    About Chip Cards

    Each new chip card carries a small computer processor chip with memory,
logic and a configuration of software applications. The chip holds information
in an encrypted form and when it is used in combination with a PIN (personal
identification number) can significantly enhance security. Canadian MasterCard
chip cards will also continue to carry magnetic stripes in order to be
compatible with non-chip payment sites and locations.
    Credit and debit cards are being upgraded to chip in order to enhance the
security of payments and particularly to protect the Canadian market from
global fraud migration as chip rolls out in other countries. Already more than
70 per cent of payment cards issued in Europe are chip-enabled.

    About Sobeys stores in Ontario & Western Canada

    For more than 100 years, the Sobeys name has been a hallmark of quality,
value, innovation and customer service for Canadian food shoppers. Sobeys
banner stores offer a superior food shopping experience featuring extensive
fresh produce, bakery and deli departments, and complemented by a wide variety
of services including pharmacy, floral and photo finishing. In Ontario and
Western Canada, Sobeys banner stores serve customers through a network of 194

    About MasterCard Worldwide

    MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor, MasterCard
develops and markets payment solutions, processes over 18 billion transactions
each year, and provides industry-leading analysis and consulting services to
financial institution customers and merchants. Through its family of brands,
including MasterCard(R), Maestro(R) and Cirrus(R), MasterCard serves consumers
and businesses in more than 210 countries and territories. For more
information go to

For further information:

For further information: Julie Wilson, MasterCard Canada, (416)

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