Clothesline(R) asks you to 'sew' the seeds of hope this spring

    Canadian Diabetes Association's Clothesline(R) Program asks for your
    support in collecting 4 million kilograms of clothing during Spring
    Campaign 2009

    TORONTO, May 5 /CNW/ - Clothesline(R) Program needs your donated clothing
to reach its goal of collecting 4 million kilograms across Canada. 'Sew' the
seeds of hope will commence May 6 and run until the end of June. This
community driven initiative is also timely as May 30 - June 6, 2009 is
Canadian Environment Week and your opportunity to help both the Canadian
Diabetes Association and our environment.
    "What differentiates Clothesline(R) from other recycling programs is the
environmental advantage of diverting from our landfills while reducing our
donors' carbon footprint," said Kelly Parascandalo, Vice President, Business
Operations, Canadian Diabetes Association. "We are very proud of the
Clothesline(R) program as it provides the convenience of donating right from
your door while helping the Canadian Diabetes Association find a cure for
    Each year, Clothesline(R) donations divert more than 42 million kilograms
of clothing and household items from our landfills. This translates into a
savings of 766 million kWh of energy and reduces our donors' carbon footprint
by 105 million kilograms of CO2 emissions. This energy savings is enough to
power more than 42 thousand households for an entire year.
    Donor's can schedule a free pick-up right from their door by calling
1-800-505-5525. When donors call by June 15 and mention the word "plant" they
will be entered in a draw for one of four $500 Canadian Tire gift cards. More
importantly, 100 per cent of the proceeds from donations are used to support
the Canadian Diabetes Association's mission of promoting the health of
Canadians through diabetes research, education, service and advocacy. Help
support the 8.5 million Canadians living with or at risk of diabetes.

    The Canadian Diabetes Association works in communities across the country
to promote the health of Canadians and eliminate diabetes through our strong
nationwide network of volunteers, employees, healthcare professionals,
researchers, partners and supporters. In the struggle against this global
epidemic, our expertise is recognized around the world. The Canadian Diabetes
Association: setting the world standard.

For further information:

For further information: Clayton S. Claveau, Associate, Marketing and
Communications, Canadian Diabetes Association, (416) 408-7113,

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