ClickandBuy joins Ethoca in global fight against fraud

    Global fraud industry faces new threat as international e-payment company
    joins community of companies working together

    DUBLIN, Ireland, Oct. 3 /CNW/ - Ethoca Limited (Ethoca), the leader in
collaborative fraud management, announced today that ClickandBuy Limited
(ClickandBuy) is the latest e-commerce company to join Ethoca's rapidly
expanding community committed to fighting fraud.
    ClickandBuy helps merchants from all over the world increase their
e-commerce revenues by making it easy to buy and sell online. The ClickandBuy
system offers their customers the possibility to make safe and convenient
purchases of Internet content and services. 7,000 online merchants are
successfully using ClickandBuy worldwide, including Apple iTunes, BT, Skype,
msn, AOL, Electronic Arts (EA), GMTV, Betfair, ScanDisk, tiscali, T-Online and
    "Adding Ethoca's collaborative fraud management service enhances our risk
management system," said Joerg Heidenreich, VP, ClickandBuy. "Ethoca is the
only service that allows us to benefit from the fraud experiences of other
companies. I encourage others to join us with Ethoca."
    This recent announcement underscores the growing movement towards
collaborative fraud management as the next step in fighting fraud on a global
basis. Ethoca recently added a number of publicly traded and recognized
leaders to its community, and expects other significant announcements in the
months ahead. Companies that use Ethoca's service see fraud management as an
area for cooperation - not competition.
    "Why fight fraud alone?" said Andre Edelbrock, Ethoca President and CEO.
"ClickandBuy, and other global leaders in e-commerce, see Ethoca's
collaborative fraud management service as a way to inform their decisions -
and enhance their profitability on thousands of transactions every day. The
time to join is now."

    About Ethoca Limited (

    Headquartered in Dublin, Ireland, with offices in Toronto, Canada, Ethoca
enables businesses operating in any customer-not-present environment (i.e.,
business by internet, phone, fax or mail) to make informed decisions about
their customers through sharing data in a way that is efficient, effective and
ethical. Businesses submit transaction data to Ethoca and in return receive
summary history and analysis based on the collective data of Ethoca's clients.
The data received can then be used to gauge the fraud-risk associated with any
given transaction.
    Ethoca's clients increase profits by finding the optimal balance between
allowed transactions and fraud-risk levels, and fraud management costs.
Ethoca's use of independent third-party business process and data integrity
audits ensures that the privacy and security of data is maintained. For more
information about Ethoca visit

    About ClickandBuy (

    ClickandBuy is a full-service e-payment and billing system, with more
than 7,000 well known merchants using the solution. Merchants include: Apple
iTunes, BT, Skype, msn, AOL, Electronic Arts (EA), GMTV, Betfair, ScanDisk,
tiscali, T-Online and Disney.
    By taking payments through ClickandBuy, merchants can offer more than 40
different payment types to customers across Europe on a single contract and
system. Added to these 40 payment methods are multiple currency capability,
language support and local payments knowledge, which means that ClickandBuy
represents a strong combination of global reach and local capability in the
world of web payments. ClickandBuy has more than 312 employees worldwide in
New York, London, Zug, Switzerland and Cologne, Germany. For more information
about ClickandBuy visit

    Ethoca(TM) is a registered trademark of Ethoca Limited.

For further information:

For further information: Media Contacts - Ethoca Limited: Gavin Murphy -
Marketing Director, Tel: +353.1.659.9484,; Argyle
Communications: Jason Graham, Tel: (416) 968-7311 x229,; Daniel Tisch, Tel: (416) 968-7311 x223,

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