Clearly Canadian's New Natural Enhanced Waters Well Received by National Chain Stores

    Company Extremely Encouraged by Initial Response to New Product Lines

    VANCOUVER, BRITISH COLUMBIA, March 27 /CNW/ - Clearly Canadian Beverage
Corporation (OTCBB:CCBEF) (the "Company") announced today that the launch of
its exciting new line-up of Natural Enhanced Waters (dailyEnergy, dailyVitamin
and dailyHydration, a certified organic essence water) will begin to hit store
shelves this week, with several national chains having already listed the
products. These product lines will be supported by marketing programs
involving both of Clearly Canadian's high profile spokespersons, two time
NBA/MVP Steve Nash, and Major League Baseball's American League MVP Justin

    "So far, the retailer response to our new Natural Enhanced Water platform
has been fantastic," stated Jackie Fox, Clearly Canadian Director of Sales and
Marketing. "Having been involved in many successful launches of new beverage
products, I am exceptionally pleased with our progress so far and the
overwhelmingly positive comments we are receiving from the trade and

    About Clearly Canadian

    Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets
premium alternative beverages, including Clearly Canadian(R) sparkling
flavoured waters and Clearly Canadian dailyEnergy, dailyVitamin and
dailyHydration Natural Enhanced Waters which are distributed in the United
States, Canada and various other countries. Since its inception, the Clearly
Canadian brand has sold over 2 billion bottles worldwide. Clearly Canadian's
recent acquisition of DMR Food Corporation marks the Company's debut into
organic and natural products with a wide range of dried fruit and nut snacks
offerings from Sundridge Farms, Naturalife, Sweet Selections, Simply by Nature
and Glengrove Organics brands. Additional information about Clearly Canadian
may be obtained at

    Forward Looking Statements

    Statements in this news release that are not historical facts are
forward-looking statements that are subject to risks and uncertainties. Words
such as "expects", "intends", "plans", "may", "could", "should",
"anticipates", "likely", "believes", "estimates", "potential", "predicts",
"continue" and words of similar import also identify forward-looking
statements. Forward-looking statements are based on current facts and analysis
and other information that are based on forecasts of future results, estimates
of amounts not yet determined and assumptions of management, including but not
limited to, the belief that the Company's new products have been successfully
launched. These assumptions are subject to many risks, and actual results may
differ materially from those currently anticipated. These risks include, by
way of example and not in limitation, general economic conditions, changing
beverage consumption trends of consumers, the Company's ability to generate
sufficient cash flows to support general operating activities and capital
expansion plans, competition, pricing and availability of raw materials, the
Company's ability to maintain the current and future retail listings for its
beverage products and to maintain favorable supply, production and
distribution arrangements, laws and regulations and changes thereto that may
affect the way the Company's products are manufactured, distributed and sold
and other factors beyond the reasonable control of the Company. Additional
information on factors that may affect the business and financial results of
the Company can be found in filings of the Company with the U.S. Securities
and Exchange Commission and with the British Columbia and Ontario Securities


For further information:

For further information: Clearly Canadian Beverage Corporation,
Vancouver Shareholder Relations: Steve Cook, 1-800-983-0993 E-mail: or Marketing: Carolyn Corcoran, 1-604-742-5318 Email:

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