TORONTO, Oct. 20 /CNW/ - Clean Air Champions (CAC) today announced that
HSBC Bank Canada will continue its multi-year sponsorship of the national
environmental organization and has contributed an additional $150,000 to
support CAC's unique national school program HSBC Clean Air Achievers.
"As a national charity with a mission to promote cleaner air, reduced
greenhouse gas and increased physical activity levels of Canadians, we are
very excited to be continuing to work with HSBC Bank Canada. HSBC is truly a
world leader in sustainable management practices and in integrating the
environment into its business practices. HSBC Bank Canada also places a
priority on youth environmental education and engagement making this support
of HSBC Clean Air Achievers an excellent alignment of our shared goals," said
Deirdre Laframboise, co-founder and Executive Director of Clean Air Champions.
"What all of us at Clean Air Champions (CAC) are committed to is making
change happen and inspiring others to adopt more sustainable lifestyles...we
believe that every choice and every step counts," added Laframboise.
"Clean Air Champions has made a real difference in helping bring
environmental issues directly into classrooms across Canada," said Jon
Hountalas, Executive Vice President, HSBC Bank Canada. "Having access to good
role models is particularly important early on in life. That's why we are very
excited about the opportunity to continue to support the HSBC Clean Air
Achievers Program and its valuable work in providing those environmental role
models to help mentor young people."
CAC is a national charity that works with respected athletes to educate
and inspire Canadians to adopt practices and lifestyles that enhance personal
and environmental health. The Champions are made up of over 140 national team,
Olympic and Paralympic athletes, each passionate about our environment and the
health of Canadians.
HSBC Clean Air Achievers, currently running in six provinces, is a
curriculum linked program that targets youth in grades 6 to 9 and educates
them about the interconnections between air quality, climate change and
health. The program's two main goals are to encourage youth to choose less
polluting forms of travel and to increase their level of physical fitness by
choosing active modes of travel (walking, rolling or cycling) to their
destinations. The funds provided by HSBC Bank Canada will be dedicated to
expanding the CAA program into new regions and all provinces by 2010. A
portion will also be dedicated to launching the bilingual program in Quebec
and in French language schools across Canada.
www.cleanairchampions.ca // www.cleanairachievers.ca
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For further information:
For further information: Deirdre Laframboise, Executive Director, Clean
Air Champions, (613) 730-7353, firstname.lastname@example.org; Michael Edmonds,
Senior Manager, Public Affairs, HSBC Bank Canada, (416) 868-8282,