Proceeds to support Motherisk, a SickKids program
TORONTO, Jan. 27 /CNW/ - Consumers can help to support Motherisk, a
program of The Hospital for Sick Children (SickKids), during the Kiss for Life campaign with the purchase of the specially-marked Clarins Lip
Perfector, exclusively available at 600 Shoppers Drug Mart locations
Beginning today through February 14, while quantities last, $10 from the
purchase of each Kiss for Life Clarins Lip Perfector will be donated by
Clarins and Shoppers Drug Mart to Motherisk.
Hosts of the boom breakfast show on Astral Radio's boom 97.3, Colleen
Rusholme and Humble Howard, joined representatives from each campaign
partner for a launch event at a Shoppers Drug Mart store in Toronto.
Astral's boom 97.3 is proud to be the media partner for this campaign
and will air public service announcements encouraging consumers to
support Kiss for Life.
Amanda Martinez, Canadian Latin/jazz artist and mother to a 2-year-old
boy named Leo, purchased the first Clarins Lip Perfector to kick off
the campaign and stayed to sign autographs following the announcement.
Martinez's album Amor, released in 2009, reached number one on the
iTunes World Chart and remained in the top 10 throughout 2010. Also
on-hand at the event was Motherisk founder and director, Dr. Gideon
"The Kiss for Life campaign will help us provide our expert information and counselling to
more expectant and breastfeeding mothers every day through our
telephone help-lines," says Dr. Koren. "Pregnant women who are faced
with medical challenges such as diabetes, epilepsy, depression or
cancer need effective treatment that won't harm their baby. Motherisk
research and counselling about risks and common exposures during
pregnancy can help a woman protect her baby from birth defects and some
of childhood's most deadly diseases."
After successfully establishing a similar annual campaign in Quebec,
Clarins extended its support of paediatric health care to Ontario.
"We are proud to bring the Kiss for Life campaign, in partnership with Shoppers Drug Mart, to benefit SickKids,"
says Christine Dallaire, Vice President, Clarins Division. "A kiss from
a mother to her child is a symbol of the special connection she feels
with her newborn. This campaign invites women to support other women so
they will be able to reach out to Motherisk for information or
counselling when they need it most."
Motherisk recently celebrated its 25th anniversary and gratefully recognized Shoppers Drug Mart's
long-standing support that began in 1998.
"As part of our ongoing commitment to providing information and
resources in the area of women's whole health, Shoppers Drug Mart is
pleased to be a partner in the Kiss for Life campaign," says Cathy Masson, Director, Cosmetics, Shoppers Drug Mart.
"Pregnancy and new motherhood are some of the most significant times in
many women's lives and we embrace the opportunity to support a program
like Motherisk that ensures women have the information and support they
need during this important life milestone."
Established at SickKids in 1985, Motherisk provides research and
counselling to help ensure safe medical treatment for women during
pregnancy and while breastfeeding. Motherisk has helped establish the
safety of medications for expectant or new mothers, as well as the risk
or safety of chemicals, radiation, infectious diseases and common
everyday exposures. Professionals at Motherisk answer about 200 calls
per day - nearly half a million since its inception. Women seeking
information can call 1-877-439-2744 or visit www.motherisk.org.
It was the passion of one man, Jacques Courtin-Clarins, which lead to
the creation of Clarins in 1954. The brand soon became a skin care
leader in France, then in Europe and is now a major player in the
beauty sector worldwide. Distributed in 20,000 points of sale in more
than 150 countries, Clarins has 20 subsidiaries, 140 local agents and
more than 6,000 employees around the world. In 1991, the Group began
its diversification strategy by launching the first Clarins makeup
line, followed by the launch of a men's range in 2002 called ClarinsMen. In 2008, the Group entered the world of organic cosmetics with the
Experts in beauty, the Clarins Laboratories take the most powerful
active ingredients from plants to give both women and men the very best
nature has to offer. But Clarins' respect for the environment goes much
beyond just the choice of ingredients. Clarins gives back to nature by
protecting it; for example, in 1987, Clarins was the first French
company to stop any product testing on animals. Also, Clarins' concern
for the environment is evident through its support of environmentally
conscious organizations such as Alp Action, and its involvement in
sustainable development and fair trade. For more information visit us
About Shoppers Drug Mart
Shoppers Drug Mart Corporation is one of the most recognized and trusted
names in Canadian retailing. The Company is the licensor of
full-service retail drug stores operating under the name Shoppers Drug
Mart (Pharmaprix in Québec). With more than 1,180 Shoppers Drug Mart
and Pharmaprix stores operating in prime locations in each province and
two territories, the Company is one of the most convenient retailers in
Canada. The Company also licenses or owns more than 59 medical clinic
pharmacies operating under the name Shoppers Simply Pharmacy
(Pharmaprix Simplement Santé in Québec) and eight luxury beauty
destinations operating as Murale. As well, the Company also owns and
operates 63 Shoppers Home Health Care stores, making it the largest
Canadian retailer of home health care products and services. In
addition to its retail store network, the Company owns Shoppers Drug
Mart Specialty Health Network Inc., a provider of specialty drug
distribution, pharmacy and comprehensive patient support services, and
MediSystem Technologies Inc., a provider of pharmaceutical products and
services to long-term care facilities in Ontario and Alberta. For more
information, visit us at www.shoppersdrugmart.ca.
About SickKids Foundation
Established in 1972, SickKids Foundation is the fundraising organization
for The Hospital for Sick Children - one of Canada's most
research-intensive hospitals and the largest centre dedicated to
improving children's health in the country.
Philanthropy is a critical source of funding for The Hospital for Sick
Children. For the fiscal year ending March 31, 2010, SickKids
Foundation made an investment of $52.5 million in children's health
research, education and care. A direct result of community support,
this is one of the largest investments in paediatric health care and
one of the largest contributions to a hospital anywhere in Canada. In
addition to its support of The Hospital for Sick Children, the
Foundation has a mandate to support children's health on a national
basis. Through its National Grants Program, SickKids Foundation has
directed more than $75 million to paediatric researchers across Canada
over the past 38 years. To make a donation, visit www.sickkidsfoundation.com.
SOURCE SickKids Foundation
For further information:
Danielle La Roche
Shoppers Drug Mart